97 episodes

Need more high quality leads?

Over the past decade the Internet and Social Media have altered the marketing landscape.

With prospects rarely answering the phone, not returning messages and being unresponsive
to emails… it’s harder than ever for your sales team to set up meetings with potential clients.

So from a plethora of choices, how do you decide where to invest your time, money and energy?

Rather than advocating one media choice as the holy grail, I can help your company execute the most
effective strategies - so your sales team can do what they do best.

WHO AM I?

* Developed a comprehensive email ‘product launch’ campaign that generated over $470,000 in revenue
within 7 days. Followed up with dozens of six figure email campaigns over the following seven years.

* Regarded as one of Australia’s top direct response copywriters.

* Helped take a leading Australian brand from $0 to $30 million +.

* Created strategy and copy which attracted in excess of 3,000 attendees to an event,
generating over $5 million in sales.

WHO I HELP?

* Business owners, marketing managers and entrepreneurs who sell products and services with a $3,000
+ average lifetime value, and need more high quality leads.

* Companies with email databases of 5000+ who are not effectively leveraging it (I have a strategy that
often gets solid leads within 24-48 hours).

* Businesses who want to boost the response of successful ads, or landing pages. (Having written and
split tested thousands of headlines, I have a quick eye for what works).

HOW CAN I HELP YOU?

After being involved in hundreds of campaigns over the past two decades, I can help you optimize the use of all today’s lead generation techniques, and nurture those leads properly so quality leads are turned over to sales.

Lead Generation Hub Scott Bywater

    • Business

Need more high quality leads?

Over the past decade the Internet and Social Media have altered the marketing landscape.

With prospects rarely answering the phone, not returning messages and being unresponsive
to emails… it’s harder than ever for your sales team to set up meetings with potential clients.

So from a plethora of choices, how do you decide where to invest your time, money and energy?

Rather than advocating one media choice as the holy grail, I can help your company execute the most
effective strategies - so your sales team can do what they do best.

WHO AM I?

* Developed a comprehensive email ‘product launch’ campaign that generated over $470,000 in revenue
within 7 days. Followed up with dozens of six figure email campaigns over the following seven years.

* Regarded as one of Australia’s top direct response copywriters.

* Helped take a leading Australian brand from $0 to $30 million +.

* Created strategy and copy which attracted in excess of 3,000 attendees to an event,
generating over $5 million in sales.

WHO I HELP?

* Business owners, marketing managers and entrepreneurs who sell products and services with a $3,000
+ average lifetime value, and need more high quality leads.

* Companies with email databases of 5000+ who are not effectively leveraging it (I have a strategy that
often gets solid leads within 24-48 hours).

* Businesses who want to boost the response of successful ads, or landing pages. (Having written and
split tested thousands of headlines, I have a quick eye for what works).

HOW CAN I HELP YOU?

After being involved in hundreds of campaigns over the past two decades, I can help you optimize the use of all today’s lead generation techniques, and nurture those leads properly so quality leads are turned over to sales.

    How to start developing a marketing plan

    How to start developing a marketing plan

    How to start developing a marketing plan

    And the single biggest mistake people make when they begin the process.

    • 4 min
    How to Ensure Your Sales Pipeline is Always Full

    How to Ensure Your Sales Pipeline is Always Full

    Using randomness and optionality - and the A, B, C, D method of categorisation.

    • 4 min
    4 Powerful Words to Start Your Facebook Ads With

    4 Powerful Words to Start Your Facebook Ads With

    Or your Google Ad. Or a sales letter. Or your Linkedin post.

    But it's only effective if you do this first. Otherwise it will have the "yawn factor."

    • 4 min
    Is This Why Your Sales Funnel isn't Converting?

    Is This Why Your Sales Funnel isn't Converting?

    I was working with a client, and their sales funnel wasn't converting.

    They couldn't work out why.

    Then they did this.

    Their jaw dropped. And they finally knew what to do next.

    Can you guess what it was?

    • 4 min
    How to Read Business Books, and Actually Remember Them

    How to Read Business Books, and Actually Remember Them

    There's nothing more frustrating than reading a business or marketing book, and then forgetting what you read.

    But make no mistake about it - it happens!

    Here's how to make every book you read way more effective, and get the most out of your learning time.

    • 4 min
    Long Copy vs Short Copy? Which one is better?

    Long Copy vs Short Copy? Which one is better?

    Have the rules change with copy? Is long copy or short copy better in today's market? And which one can increase the conversion rate up to 80%.

    • 2 min

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