Marketing Operators Marketing Operators
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E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives
08:34 Defining CRO and its Impact on Revenue per User
28:47 Optimizing Team Structure and Design Support in E-commerce
44:10 The Impact of Video Experiences on Revenue and Customer Engagement
49:48 CRO Testing: Strategies for Optimizing the Customer Journey
55:59 Optimizing Conversion Rates Through Intuitive Navigation
58:12 Balancing Testing and Editorial Decisions in Website Design
01:02:16 Measuring True Incrementality with Marketing Science
01:21:05 Informed Upselling and After-Sell Strategies
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
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Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9 -
E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!
00:00 Introduction
03:03 Seeding vs. Gifting: Influencer Engagement Strategies
08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns
14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content
37:04 The Dynamics of Influencer Marketing
57:59 Navigating the Brand vs. Growth Debate
01:05:33 Leveraging Flagship Partnerships
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators -
E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
00:00 Introduction
06:44 Building High-Performing Teams
15:14 Insourcing vs Outsourcing
31:12 Scaling Channels and Finding New Growth Opportunities
04:59 Building a Strong Team for Business Success
39:10 Evaluating the Value of Software Solutions
53:26 The Role of Influencer Marketing in Brand Awareness
56:40 Underrated Software Tools for Business Efficiency
01:08:12 Overrated Software in the Industry
01:14:42 Underrated Software Solutions
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9 -
E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
00:00 Introduction
06:20 Informing New Products: Philosophy and Approach
13:17 Recent Product Drops by Ridge Wallet and Cody's Brand
28:00 Examples of Successful Brand Expansions
37:29 Process of Informing New Products
38:55 Understanding the Market and Customer Needs
40:21 Using Data and Gut Instinct for Product Development
41:35 Customer Service and Artificial Intelligence
52:02 Coordinating and Project Managing Product Launches
01:02:04 Teasing and Launching New Products
01:08:38 Sustaining Product Success
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 -
E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing
In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media.
00:00 Introduction
07:07 David's Paid Social Journey
12:33 Discussion on Meta Performance Issues
23:27 Importance of Diversifying Ad Spend
26:17 Exploring Alternative Channels
28:11 Advertising on Different Platforms
30:08 Pinterest as the Best Platform for HexClad
37:15 Testing and Scaling Strategies
49:07 Building ASC Campaigns
52:54 Minimizing Creative Testing and Focusing on Winners
55:46 Scaling Winners and Turning off Losers
56:41 Optimizing Campaigns by Product Offerings and Asset Types
59:03 The Challenges of Consolidation
01:02:28 Campaign Organization and Optimization
01:06:45 The Importance of Creative Diversity
01:09:57 Native Ads for Different Platforms
01:13:43 Measuring Performance by Placement
01:15:40 The Rise of Instagram Reels
01:18:27 Challenges and Limitations of Ad Platforms
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Subscribe to the 9 Operators Podcast here:
https://www.youtube.com/@Operators9 -
E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!
00:00 Introduction
08:59 Team Building and Org Structure
27:15 Briefing and Planning Campaigns
35:50 88 Effort and Potential Impact in Campaigns
44:20 Hiring the Right People
51:28 Organizing Teams by Channel and Category
01:13:28 Effective Async Communication
01:20:32 The Power of Written Communication
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators