299 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Marketing School - Digital Marketing and Online Marketing Tips Eric Siu & Neil Patel

    • Marketing
    • 5.0, 2 Ratings

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

    7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398

    7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398

    In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosting expert interviews and documenting how you solved a particular problem, you’ll hear how to get more eyeballs than ever on your site today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Unique Blog Post Angles that Drive a Flood of Traffic. [00:35] What a blog post angle is: a type of blog post. [01:00] Utilizing the consistency of how-to style blogs to get returning hits. [01:10] Using Canva to make visualizations of data on research-based blogs. [01:52] Collaborating with data providers to get leads and form partnerships. [02:35] Taking a popular post and turning it into a visual post. [03:12] Getting more view counts by conducting expert interviews. [03:37] Roundup posts: asking many experts the same question.  [04:16] Posting about how you solved a specific problem. [04:42] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.  
    Links Mentioned in Today’s Episode:
     
    eHow
    Canva
    Ubersuggest
    Ahrefs
    BuzzSumo
    Infogram
    First Round Capital
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    7 Simple Ways to Save Money on Your Marketing | Ep. #1397

    7 Simple Ways to Save Money on Your Marketing | Ep. #1397

    In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your marketing budget should be no different. Tune in to hear about you can save money through wage-reduction, outsourcing, free tools and more!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Simple Ways to Save Money on Your Marketing. [00:32] Cutting costs in other areas to boost your marketing budget. [01:19] Using Truebill to negotiate your own subscription rates. [01:45] Changing your payment methods to slightly cheaper ones can save a lot! [02:18] Outsourcing marketing, finding contractors and making a saving! [02:49] Finding free tools to replace your paid services. [03:32] Utilizing influencers at the current discount rates. [04:01] Reducing wages for staff and contractors if you are struggling.  [04:43] That’s it for today! [04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    GSVLabs
    Stripe
    Salesforce
    Truebill
    ClickFlow
    Content Decay
    Ubersuggest
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    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Where The Good Investment Opportunities Are Right Now | Ep. #1396

    Where The Good Investment Opportunities Are Right Now | Ep. #1396

    In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action would be putting some money into the stock market, everything else is just too unclear at the moment! Tune in to hear about Warren Buffett's strategy and why you should a wait a while before moving.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Where the Good Investment Opportunities Are Right Now. [00:38] Thinking about where we are right now and where you can put your money. [01:04] The stock market and why it is always a safe bet. [01:32] Price drops over the next six months to a year. [02:01] Waiting and watching; taking a leaf out of Warren Buffett's book. [02:56] Unemployment rates right now in the US and abroad. [03:50] Now is not the right time to invest; playing the long game and lowering expectations. [04:40] That’s it for today! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Amazon
    Waymo
    Warren Buffett
    Berkshire Hathaway
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395

    Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395

    In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and ranking well without backlinks to ones related to social sharing plugins and the best strategies to grow a podcast. Tune in to hear how splintering your main product into smaller affordable segments can help you get more customers in the door! 
    TIME-STAMPED SHOW NOTES:
    [00:00] The context for today’s Ask Me Anything episode and how you can get in!  [01:03] YouTube and other resources to learn more about marketing and branding. [01:38] What to do if your CEO does not have the list of top 100 customers/accounts. [01:58] Don’t wait for the approval or permission of another.  [02:34] Does buying expired or premium domains work? [02:51] Advice about the most important focus areas in SEO. [03:53] Buy websites now since you can get good deals at the moment. [04:16] The best way to rank a page if you don’t have backlinks.  [04:47] Does using social sharing plugins increase your page load speed? [05:05] Thoughts on whether search engines can crawl video content and rank accordingly.  [05:54] The number one strategy we’ve used to get listeners for our podcast.  [06:21] Leveraging Instagram and other platforms where your ideal customers hang out.  [07:14] Why you might want to splinter your main product and sell it to get people in.   [07:34] That’s it for today! [07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
     
    Marketing School 
    The 22 Immutable Law of Marketing
    DigitalMarketer
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 8 min
    How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394

    How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394

    In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainable wealth, so take the longer-term approach and build your skills before getting in over your head. Tune in to hear how dropshipping can be a key step in getting up the wealth ladder!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How to Use Your Digital Marketing Skills to Climb the Wealth Ladder.  [00:41] Resources for learning more about what the wealth ladder involves. [00:56] The wealth ladder outlines the process of developing skills and building your business.  [01:27] Understanding that you have to level up into different sections of the ladder.   [01:51] Using affiliate programs to generate revenue. [02:14] Hear how you can get a cut from each e-commerce transaction that you drive.  [02:35] Developing the right habits and skills before you jump into dropshipping.  [03:30] Examples of the many options ahead after you’ve done dropshipping.  [03:37] Remember that what goes up fast also comes down fast—be patient.  [03:53] That’s it for today! [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Nathan Barry 
    ConvertKit
    Amazon
    Shopify
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    The Most Successful Cold Email Eric Has Ever Written | Ep. #1393

    The Most Successful Cold Email Eric Has Ever Written | Ep. #1393

    In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most of the time, a short, concise email is far more effective. Tune in to hear the best strategies for engaging with large corporations and how to get hold of their email addresses! 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Most Successful Cold Email That We’ve Written.  [00:33] A while ago we talked about Dean Jackson’s 9-word email. [00:42] What the 9-word email comprises and an example of how it works.  [01:06] How this email drives engagement by evoking curiosity and examples of success.  [01:39] Be wary of overcomplicating your marketing and sales emails. [01:53] Why you might consider emailing large corporations and how to get hold of their details.  [02:01] Advice for phrasing these emails to be concise and effective.  [02:43] Hear about the time we reached out to the CEO of Zynga.  [03:12] Find out what people are interested in and use that as your best angle.  [03:32] Why it’s a good idea to reach out to people when they’re in a tight spot.  [03:46] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
     
    Dean Jackson
    Hunter
    Zynga
    Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min

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