252 episodes

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.

Savvy Shopkeeper Retail Podcast Kathy Cruz

    • Business

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.

    222. Build Success Brick by Brick: Crafting a Strong Foundation for Your Store

    222. Build Success Brick by Brick: Crafting a Strong Foundation for Your Store

    Let’s face it: being an indie retail store owner isn’t easy. There are shipments to bust, products to merchandise, backstock to organize, floats to reconcile, and tasks to delegate. 
    Beyond the day-to-day operations, there are even more high-level tasks that eat at your time and brain power, like choosing what products to bring in and figuring out how to pay yourself. 
    Do you know what makes all of the above easier? Building a strong foundation for your store. A foundation of understandable data, easy-to-use systems, and streamlined processes will make your life simpler—and give you space to work smarter, profit more, and grow your retail business.
    Listen in to learn six reasons why you need to build a strong foundation for your retail store, along with two ways I can help you get there. For show notes, visit www.savvyshopkeeper.com/episode222.
    Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
    Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

    Instagram: @savvyshopkeeper
    Mastermind Group: Master Shopkeepers

    • 17 min
    221. Managing Vendor Relationships: Friends or Colleagues?

    221. Managing Vendor Relationships: Friends or Colleagues?

    For indie retail store owners who run vendor or consignment-style stores, there’s an extra layer of work on top of running a store: managing vendor relationships. 
    Vendors at these stores normally rent a specific booth or section of the store to display their products. And while each vendor is in charge of managing their inventory, cleaning their area, and merchandising their products…
    …the owner of the store sets the boundaries and guidelines that the vendor must follow. 
    Is it possible for retail store owners to set clear, fair, and consistent expectations with ALL of their vendors? Absolutely. Is it an easy task? Definitely not. Managing vendor relationships is no small feat.
    Listen in to learn why the fine line between friend and colleague can make running a vendor or consignment-style store challenging, as well as my top tips for setting clear boundaries with your vendors.
    For show notes, visit www.savvyshopkeeper.com/episode221.
    Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
    Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

    Instagram: @savvyshopkeeper
    Mastermind Group: Master Shopkeepers

    • 22 min
    220. Ways To Encourage Customers to Pay in Cash & Cash Safety Tips

    220. Ways To Encourage Customers to Pay in Cash & Cash Safety Tips

    Encouraging your customers to pay in cash is not only great for your business (buh-bye, credit card transaction fees!), but great for your community. 
    Accepting cash diversifies payment options, keeps money out of banks’ deep pockets, and gives people without bank accounts access to goods and services. Cash is a win for small businesses and customers alike! 
    While taking more cash payments might feel risky for your indie retail business, I promise that the benefits to you and your customers far outweigh the negatives.
    Listen in to learn the facts about accepting cash, how you can encourage customers to pay in cash, and how to keep you and your employees safe when handling cash transactions. For show notes, including links to the resources I’ve mentioned in this episode, visit www.savvyshopkeeper.com/episode220.
    Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
    Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

    Instagram: @savvyshopkeeper
    Mastermind Group: Master Shopkeepers

    • 23 min
    219. Tips for Temporary Store Closings, Both Planned and Unplanned (Free Customer Communication Checklist!

    219. Tips for Temporary Store Closings, Both Planned and Unplanned (Free Customer Communication Checklist!

    Have you ever decided to shop small, confirmed store’s hours online, driven over to the store…only to find a “sorry, we’re closed” sign hanging on the door? 

    That frustration you’ve felt in that moment is NOT what you want to give to your customers in case of a temporary store closing! Communicating with your customers about a store closing, whether planned or unplanned, doesn’t take long—especially when you’ve got a system in place.

    In today’s episode, I’m sharing a customizable Store Closings Communications Checklist so you can create a system for this critical task for your indie retail store. Listen in to learn the key places to update your store hours, how to create a simple system for these updates, and who to delegate this to in case of an emergency.

    For show notes, including how to download your free copy of the Store Closings Communications Checklist, visit www.savvyshopkeeper.com/episode219.
    Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
    Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

    Instagram: @savvyshopkeeper
    Mastermind Group: Master Shopkeepers

    • 22 min
    218. Impromptu Episode with Personal & Savvy Shopkeeper Updates

    218. Impromptu Episode with Personal & Savvy Shopkeeper Updates

    With Q1 of 2024 behind us, it feels like a good time to share some impromptu Savvy Shopkeeper updates. There have been a lot of changes within my business and personal life, and I’m excited to share them with you!
    Listen in to hear about leaving my retail store behind, finishing my coaching certification, an in-person event you’ll want to save the dates for, a potential paper version of the Savvy Shopkeeper planner, and more.
    For show notes, visit www.savvyshopkeeper.com/episode218.
    Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
    Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

    Instagram: @savvyshopkeeper
    Mastermind Group: Master Shopkeepers

    • 22 min
    217. The Instagram Ratio No One Talks About + A Helpful Instagram Optimization Checklist for Store Owners

    217. The Instagram Ratio No One Talks About + A Helpful Instagram Optimization Checklist for Store Owners

    Posting on Instagram can feel exhausting and overwhelming, especially as a retail store owner with a million other things on your plate. That’s why I’m sharing a metric for you to track that can make your social media efforts feel worth it—and that no one else is talking about!
    Listen in to learn about this hidden metric, plus get a brand-new free resource to help you audit and optimize your Instagram account. For show notes, visit www.savvyshopkeeper.com/episode217.
    Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
    Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper

    Instagram: @savvyshopkeeper
    Mastermind Group: Master Shopkeepers

    • 19 min

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