Savvy with Sparring Sparring | Startup Legal and Strategic Services

Why is it important to think a few steps ahead and ensure your exclusivity rights on certain words or graphics?When it comes to your brand, a registered trademark is the quickest and most effective way to claim your rights. Trademarks act as a tool to easily enforce your exclusive rights on certain names. It's much easier to take down copycats if you have your trademark, and cheaper than to realize later when another company has the protection. In this episode Jan addresses:What is a tra...

So you've got your startup idea off the ground and have realised you want to work with service providers outside of your home country. But what are the red flags to watch out for in contracts with these businesses? Annabel spoke to Matej Ftacnik, CEO of Vacuumlabs. A partner of Sparring, Vacuumlabs provide digital design and engineering support particularly to companies in the fintech and blockchain industries. They discuss how you can build trust with new service providers, overcoming c...

How well do you know your customers? Do you only know how many people visit your website, or do you truly understand their behaviour and how it powers your business? In this episode Annabel discusses the competitive advantages of data tracking and data protection with Daniar Rusnak, Co-Founder of DataCop, a growth hacking agency for digital companies. They addressed: How startups can started with data trackingData protection basics all founders should knowGatekeeping and how companies wi...

Selling your product online is important to reach a broader market, but what is the process to get there? Annabel spoke to Klara Horton, Founder of Czech Crunch Shine and Head of People and Community at Gather. Besides her role in a startup and running a community, she has recently co-founded an e-shop called Holistic Superfoods. They discuss what Holistic Superfoods stands for and the journey to create an e-shop. Improving diversity in tech startups and the realities of being a women as a fo...

When creating your product you need to consider how you will actually build it. While you can hire an internal team, when you need a niche solution with an experienced team behind it, utilising the collective skill of a software development house can help you reach that goal. But what should you consider when deciding whether to use a software development house? Annabel spoke to Jožo Maruščák, Head of Business Development at Sudolabs.io, a software development house based in Bratislava, and f...

Going from implementing your idea in a small team to having a global company with several employees, is not a jump to be taken lightly. While many startups believe in scaling fast and sourcing finance quickly, other companies decide to take a more sustainable approach to growth. Annabel spoke to Rasto Ivanic, the CEO of GroupSolver, providing market insights powered by AI. Rasto received funding in Slovakia but the company's growth is not local, successfully taking on the US market.&nbs...