55 min

SPOS #740 - Jonah Berger On Being A Catalyst For Change Six Pixels of Separation Podcast - By Mitch Joel

    • Marketing

Jonah Berger is the bestselling author of Contagious and Invisible Influence is back with The Catalyst. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over fifty articles in top‐tier academic journals, and teaches Wharton’s highest rated online course.

Jonah Berger is the bestselling author of Contagious and Invisible Influence is back with The Catalyst. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over fifty articles in top‐tier academic journals, and teaches Wharton’s highest rated online course.

55 min

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