7 episodes

"The Common Thread" a podcast for retail marketers by Ometria

The Common Thread Ometria

    • Marketing

"The Common Thread" a podcast for retail marketers by Ometria

    S1 EP7: The realities of selling alcohol online with 31 Dover

    S1 EP7: The realities of selling alcohol online with 31 Dover

    What are the challenges of selling alcohol via ecommerce and how does brand marketing need to adapt to suit the channel and its limitations both legal and physical? Brand marketer Olivia shares her methods. 

    • 40 min
    S1 EP6: Marketing in a founder-led business with Manière de Voir

    S1 EP6: Marketing in a founder-led business with Manière de Voir

    We spoke with Dan from influencer and footballer brand favourite 'Manière de Voir', he shares the innovation wins and obstacles of working in a founder-led business. 

    • 39 min
    S1 EP5: Growing from niche to global with Huel

    S1 EP5: Growing from niche to global with Huel

    You've likely come across their t-shirts, bottles, badges and of course, shakes. Huel has taken the world of nutrition by storm; so how does the brand keep the customer as priority as its appeal widens? We speak with self-professed 'hueligans' and CRM team members Holly and Charlie on their process. 

    • 47 min
    S1 EP4: How much is customer appeal really worth? with Harvey Nichols

    S1 EP4: How much is customer appeal really worth? with Harvey Nichols

    We speak with Rachael formely of Seedlip and Harvey Nichols on the worth of your brand occupying "mental real estate" with consumers. How effective is appealing branding if ideal customers acknowledge but never purchase from your brand? This episode investigates.

    • 43 min
    S1 EP3: The power of asking customers what they want with The Fold

    S1 EP3: The power of asking customers what they want with The Fold

    We caught up with 'The Fold', the fashion brand providing high-end office wear to corporate women while still maintaining flare and personality. They share findings from their extensive customer survey and share the realities of being judged on what you wear and the challenges of marketing to a customer with a strict dress code. 

    • 52 min
    S1 EP2: Personalisation via gifting with Biscuiteers

    S1 EP2: Personalisation via gifting with Biscuiteers

    We spoke with Sarah from bespoke confectionary brand 'Biscuiteers' about how to stand out in the hyper-personalised world of gifting and how a well timed campaign can work as a method of growing loyalty and highlighting brand empathy. We also and debate which biscuit type is king, naturally. 

    • 47 min

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