206 episodes

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Marketing

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

    Title: Virtual human influencers

    Title: Virtual human influencers

    Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.

    • 34 min
    Synthetic content is coming

    Synthetic content is coming

    Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?

    • 39 min
    My shiny best self

    My shiny best self

    In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.

    • 8 min
    Comfort marketing

    Comfort marketing

    As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.

    • 34 min
    Marketing dress for success

    Marketing dress for success

    There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed

    Marketing dress for success

    Has Zoom changed the rules for business decorum or should do the rules of "Dress for Success" still apply? Brooke and Mark debate this plus in-home drones and when the power of celebrity endorsements work TOO well!

    • 31 min
    The ideal marketing skills right now

    The ideal marketing skills right now

    With all the changes in the world, it's a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current? Google and other companies saying that a college degree is not important in some tech careers any more. Will that trend move to marketing as well?

    • 37 min

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