250 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Marketing

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Thanksgiving Episode & A Trick Moment for Brands

    Thanksgiving Episode & A Trick Moment for Brands

    In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims."
    In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media.
    This Week's Sponsor: Content Marketing University
    ------
    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 3 min
    Beyonce, New York Times and Morning Brew (Oh my!)

    Beyonce, New York Times and Morning Brew (Oh my!)

    Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow.
    The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of.
    And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast.
    Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore.
    This week's sponsor: Content Marketing World (on demand)
    ------
    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 4 min
    The Greatest Marketing Predictions Episode Ever (2021 version)

    The Greatest Marketing Predictions Episode Ever (2021 version)

    Yes, the big marketing predictions episode if finally here.
    Joe and Robert answer:
    - What will happen to the martech industry?
    - What big names will be bought and sold in 2021?
    - Who wins in content marketing...and who loses?
    - What does the future of in-person events look like?
    And don't worry...they cover the news as well...with a (probably final) Quibi update, as well as a great case study from The Dodo.
    This week's sponsor: Content Marketing World (on demand)
    ------
    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 5 min
    Why Netflix Would Buy AMC (and why that's important)

    Why Netflix Would Buy AMC (and why that's important)

    The boys kick off the show with highlights from the just finished Content Marketing World 2020.
    The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be how it levels up.
    In other news, Facebook is the most distrusted social media platform (go figure), and Yelp adds a new "racist behavior exists here" component (which could be good but could also go wildly wrong).
    Robert has a new Quibi update (it's not good for Quibi) and raves (and rants) about Kraft's new commercial.
    Joe raves about Amazon's new print catalog and believes Juggernaut has it figured out when it comes to email newsletters.
    This week's sponsor: Content Marketing World (on demand)
    ------
    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
     

    • 1 hr 6 min
    The Future of Content Marketing, TikTok and Football

    The Future of Content Marketing, TikTok and Football

    In this very special episode, Joe and Robert talk about Content Marketing World's 10 year anniversary, the changes in content marketing, and what should happen to the industry.
    News stories include TikTok's sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the entire publishing industry.
    And, of course, the boys discuss who is going to win the Cowboys/Browns game and what's on the line.
    This week's sponsor: Content Marketing World
    ------
    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 4 min
    Why the TikTok Deal Will Absolutely Happen

    Why the TikTok Deal Will Absolutely Happen

    The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow.
    Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic?
    The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech.
    And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results.
    In rants and raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data.
    This week's sponsor: Content Marketing World
    ------
    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 7 min

Top Podcasts In Marketing

Listeners Also Subscribed To