2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison eCommerce MasterPlan

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.
The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov. 
Hit PLAY to hear: 
Why you need to focus on key initiatives The importance of diversifying your paid traffic strategies Optimising tech stack as a key part of a brand’s strategy Creating high-quality and authentic content How AB testing helps in decision-making 
Key timestamps to dive straight in: 
[04:44] Different businesses require unique strategies for success. 
[08:22] Tech landscape has changed in the last decade. 
[10:38] Optimize tech strategy, understand market to succeed. 
[13:37] Varied strategies needed for diverse paid ad platforms. 
[16:41] Knowing when to stop, learn, and test. 
[18:44] Don’t try and do everything at once. 
[20:06] Listen to Marianne’s Top Tips! 
Full episode notes here: https://ecmp.info/495
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