1 hr
#44 Ryan Spicer, Atmosphere VideoWeek
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- Marketing
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses:
His entry point in media and advertising
How the broadcasters dealt with the transition to digital
The rise of Netflix and its disruption to the industry
The Atmosphere business model and its approach to measurement
The challenges of straddling the line between OOH and CTV
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses:
His entry point in media and advertising
How the broadcasters dealt with the transition to digital
The rise of Netflix and its disruption to the industry
The Atmosphere business model and its approach to measurement
The challenges of straddling the line between OOH and CTV
1 hr