Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan eCommerce MasterPlan

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.
They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford. 
Hit PLAY to hear: 
Shifting from charity work to eCommerce The challenges of making products ethically Sustainability as the foundation of the business Scaling the business and how this affects building the team How personalization makes for better customer service 
Key timestamps to dive straight in: 
[03:29] Life-changing pivot driven by underwear necessity discovery. 
[10:03] Creating a strategic fashion business with inclusivity. 
[13:05] Advantage in sustainability without greenwashing or retrofitting. 
[15:15] Anticipating future trends with unique selling proposition. 
[20:55] Transitioning from freelancing to employing full-time staff. 
[24:01] Managing business operations and customer relationships efficiently. 
[25:38] Sarah’s Top Tips! 
Full episode notes here: https://ecmp.info/492
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