100 episodes
Behind the Numbers: an EMARKETER Podcast eMarketer
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- Business
EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
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The Weekly Listen: How News Consumption on Social Media is Different, New Digital Price Tags, and Virtual Store Employees | Jun 21, 2024
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-news-consumption-social-media-different-new-digital-price-tags-virtual-store
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
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The Daily: How Far Have The TV/CTV Scales Tipped and A Shuffle At The Top For the CTV Ad Streamers | Jun 20, 2024
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-far-have-tv-ctv-scales-tipped-shuffle-top-ctv-ad-streamers
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
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The Daily: More Very Specific 2024 Predictions (Part 2)—Measuring Retail Media, Starbucks Drones, and Publishers and AI | Jun 18, 2024
In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part-2-measuring-retail-media-starbucks-drones-ai
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
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The Daily: More Very Specific 2024 Predictions (Part 1)—A Paramount Sale, Nordstrom's Next Move, and NBA TV Rights | Jun 17, 2024
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship owpportunities contact us:advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part1-paramount-sale-nordstrom-next-move-nba-tv
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com. -
The Weekly Listen: The Biggest AI Story No One Is Talking About, YouTube Takes Over the TV, and Personalized Seat-Back Ads | Jun 14, 2024
On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-biggest-ai-story-no-one-talking-about-youtube-takes-over-tv-personalized-ads
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
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The Daily: What a TikTok Ban Could Do to Social Search and How AI-Powered Chatbots are Changing How We Look for things | Jun 13, 2024
On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Articles mentioned in this episode:
Social Search Trends 2024
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-tiktok-ban-could-do-social-search-how-ai-powered-chatbots-changing-how-look
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.