104 episodes
build your profitable product business with mel robbins thelotco business podcast Melissa Robbins
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- Business
thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.
If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the fashion, beauty and homewares space who will share not just what they do, but also how.
We cover marketing, finance, motivation, mindset and so much more. Walk away inspired to know how to start your own business or take these tips to help you grow and love the business you have now.
For coaching, courses and business advice with me check out link text or come say hi in the DMs on my socials @thelotco I can’t wait to help you guide you on your small business journey!!!
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Creating an Intentional Business with Nareen Holloway from Marmoset Found
Have you ever wanted to start a product business?
But you aren’t sure you’re ready for the business risks or potential copycats?
In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found.
Nareen has experienced it all - From marketing to stock to work/life balance to copycats.
Tune into this episode to hear us discuss the following:
00:53 Who is Nareen Holloway and what is Marmoset Found?
06:38 Taking risks with your business
08:09 Managing stock and stockists
11:32 Using imagery for product businesses
13:40 Marmoset Found’s team members
16:16 Using photoshoots for marketing
20:13 What is the hardest part of business for Nareen?
25:34 Would Nareen do anything differently with her business?
30:50 Dealing with copycats
33:29 Where does Nareen get her inspiration from?
35:07 What advice does Nareen have for anyone starting out?
37:05 Why wholesale and how can you support wholesalers?
Connect with Marmoset Found on Instagram.
Shop all things homeware at the Marmoset Found website.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
The Ups and Downs of Building a Product Business with Megan from Second Scout.
What would you do if your factory closed down overnight? How would you cope?
Megan from Second Scout is a guest on the podcast today and generously shares her journey and some of the ups and downs of having a product-based business.
Last year, Megan went through a major down and we discuss how she was able to come back from it better than ever.
If you ever start a product business, a good rule of thumb is to always be prepared. You never know when a stockist is going to pull away, a factory will shut down, or the market will shift.
Listen to this week's episode to learn all about Megan and how she has created a product for kids that actually helps out adults too!
We discuss the following:
01:06 What is Second Scout?
12:09 Second Scout’s supply chain issues
19:57 Balance with retail and wholesale
22:49 Advice for anyone starting out
27:54 Megan’s experience with marketing
35:44 What new products are coming to Second Scout?
Shop all things Second Scout here.
Follow Second Scout on Instagram here.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
Building A Lifestyle Brand with Alex McCabe from Kip&Co
Kip&Co is an Australian Lifestyle brand that never stops evolving.
From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more.
If you have ever wanted to build your own brand or you are doing so right now then this is a must listen.
I spoke with Alex McCabe about how she and her two business partners (sisters) Hayley and Kate built Kip&Co from the ground up.
Alex explains how much hard work it took to get Kip&Co where it is today and what they’re looking forward to in 2024.
Kip&Co has mastered the balance between wholesale and retail by dedicating separate teams to each channel. Alex highlighted the importance of transparency and communication with stockists, ensuring a unified approach to sales and distribution.
For those starting or looking to grow their brand, Alex's advice is simple: just get started. Don't wait for perfection; instead, be realistic about your financial situation and give your brand the time it needs to flourish. Enjoy the process, and don't be afraid to adapt and evolve.
Alex and I discuss all of the following:
00:35 The brains behind Kip&Co
07:56 What is outsourced at Kip&Co?
09:18 How Kip&Co sources their products and materials
13:34 Determining how much to order
16:58 Organizing wholesale vs retail
18:26 Kip&Co’s stockists
20:49 How Kip&Co achieved growth with branding
25:41 What collaborations do for a brand like Kip&Co
28:38 Alex’s advice for anyone looking to start a lifestyle brand
Shop all things lifestyle at Kip&Co here.
Follow Kip&Co on Instagram here.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
4 Email Automatons You Must Have in Your Product Business
Email marketing is a huge game changer for any business, especially product-based businesses.
Think about all the times you’ve gotten an email from Target or Amazon. Did that prompt you to buy something from their site or at least think about it more?
Today, I share the best email marketing strategy with you for product-based businesses. This will help you make sure you’re not only selling your products but also ensuring a positive customer experience.
I discuss all of the following:
01:13 What is email marketing?
03:37 Welcome sequence
04:50 Abandon cart emails
06:55 Browser abandonment emails
08:15 Post-purchase emails
09:27 Forever sequence
Listen to the welcome sequence episode on thelotco business podcast
Read for more email marketing stats
To get access to my Nail Your Email Marketing course click here.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
5 Unexpected Perks of Attending Markets.
Bumping in and bumping out of markets is A LOT of work.
Besides the sales and the sore feet you get, what else is a reason to attend a market?
We all know it can be great for brand awareness, exposure for your brand and products, a great way to build your mailing list and for customers to see products in real life (IRL) as well to touch and feel them.
Today I sharing 5 More Unexpected Perks of Attending Markets that may make you stop and reconsider the cost vs true value of your next market.
To get access to my FREE training on Maximising you next Market head here.
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business. -
How Can Female Entrepreneurs Overcome Money Blocks and Self-Imposed Limitations? With special Guest Carla Townsendfrom Money Mindset Hub
How are you sabotaging yourself?
Do you even realise you are doing it?
Money Mindset some of those topics that you might not even be aware of...BUT once you are, you start to notice little things in your daily life that you may need to work on to help improve the way you deal with money, how you are potentially self sabotaging yourself from earning more or holding your business back because of fears.
Are there things that trigger you that maybe you need to reviewing and trying to figure out why?
What thoughts are you having and telling the universe and therefore what are you getting back because of this!
Carla from @moneymindsethub and I explore what it means to work on your Money Mindset and some tactics to focus on to improve it today.
The parable not fable about Good luck Bad luck is here.
The book mentioned The Surrender Experiment
Quote from Carla- "If you can begin to become the observer of your thoughts that wil change the trajectory of your life".
Take the quiz here.
Carla | Money Mindset ExpertMoney amplifies your authentic self & who you were born to be, so claim it.
In this episode of thelotco Business Podcast, I interview Carla Townsend, a money mindset and success coach. We explore the challenges female entrepreneurs face with money blocks and self-imposed limitations. Carla emphasises the importance of addressing one's mindset, behaviours, and societal conditioning around money. We discuss overcoming fear, the power of language in shaping beliefs, and the impact of upbringing on risk-taking. Carla shares a personal story, underscoring the role of perception in life events. The episode also covers the balance between persistence and pivoting, finding joy in work, and the significance of authenticity.
Money Mindset and Entrepreneurship (00:00:04) Melissa introduces Carla Townsend and they discuss the importance of overcoming money blocks and self-imposed limitations for female entrepreneurs.
Impact of In-Person Connections (00:01:07) Melissa and Carla discuss the impact of in-person connections and the importance of meeting and connecting with others in business.
Helping Female Entrepreneurs (00:02:57) Carla explains her role as a money mindset and success coach, helping female entrepreneurs overcome money blocks and monetize their genius online.
Understanding Money Mindset (00:04:02) Carla delves into the attitudes, opinions, and behaviors ar
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here https://www.thelotco.com/training
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business.