34 min

Ep.9: How to increase the lifetime value of your WordPress maintenance clients What the ‘Press?

    • Marketing

How can you build a more efficient and profitable agency when it comes to offering WordPress maintenance?
A dirty little secret that has been hidden is finally revealed.  
In this episode, we talk to Phil Storey, founder of Glow, a product that helps agencies manage multiple WordPress websites from one dashboard. In the episode, Phil discusses how to increase the lifetime value of your WordPress maintenance clients by using Glow and some of the core problems you can solve for your clients. 
Episode Highlights and Topics:

How did Phil get into the WordPress space? 
Avoiding the feast or famine dilemma: Why Phil started an agency to offer ongoing website maintenance
Business mindset switch: How and why Phil changed from service to product offering
What does Glow do for clients? 
Pain points—Glow stresses the importance of maintenance via education:

Prove value to clients consistently
Improve efficiency
Understand bad versus good communication 

Benefits: Save time and perform updates for numerous sites with one click 
Common agency mistakes: 

Using email to handle support requests
Not suggesting maintenance early on
How reports are delivered and not understood by clients     


Resources/Links: 

Glow
Phil Storey on LinkedIn 

How can you build a more efficient and profitable agency when it comes to offering WordPress maintenance?
A dirty little secret that has been hidden is finally revealed.  
In this episode, we talk to Phil Storey, founder of Glow, a product that helps agencies manage multiple WordPress websites from one dashboard. In the episode, Phil discusses how to increase the lifetime value of your WordPress maintenance clients by using Glow and some of the core problems you can solve for your clients. 
Episode Highlights and Topics:

How did Phil get into the WordPress space? 
Avoiding the feast or famine dilemma: Why Phil started an agency to offer ongoing website maintenance
Business mindset switch: How and why Phil changed from service to product offering
What does Glow do for clients? 
Pain points—Glow stresses the importance of maintenance via education:

Prove value to clients consistently
Improve efficiency
Understand bad versus good communication 

Benefits: Save time and perform updates for numerous sites with one click 
Common agency mistakes: 

Using email to handle support requests
Not suggesting maintenance early on
How reports are delivered and not understood by clients     


Resources/Links: 

Glow
Phil Storey on LinkedIn 

34 min