13 episodes

Export Advisors is a podcast about international sales. We examine the key elements of a successful export sales operation, in a series of short episodes about topics such as structuring an international sales department, export pricing, programs, payments, logistics and finding the right distribution partners. www.export-advisors.com

Export Advisors Export Advisors

    • Business

Export Advisors is a podcast about international sales. We examine the key elements of a successful export sales operation, in a series of short episodes about topics such as structuring an international sales department, export pricing, programs, payments, logistics and finding the right distribution partners. www.export-advisors.com

    International Product Marketing

    International Product Marketing

    In this episode, we talk about international product marketing and how to implement your brand’s promotional resources in export markets.

    • 8 min
    Export Sales Documentation and Workflow

    Export Sales Documentation and Workflow

    In this episode, we take a deep dive into the documentation involved in international sales and the workflow of the export order process, from the time your customer submits a Purchase Order through to the time the order ships from your warehouse.

    • 13 min
    Best Practices for International Communication

    Best Practices for International Communication

    Being a good communicator is an important part of being a successful salesperson, and if you’re working with international customers, those communications skills are even more important. So today we look at some best practices for communicating with international customers.

    • 9 min
    All About International Credit and Alternatives

    All About International Credit and Alternatives

    In this episode, we talk about international credit and some alternatives when credit facilities are not an option. We look at the documentation required to request credit, credit terms & limits, international credit insurance, Letters of Credit and Cash Against Documents.

    • 7 min
    What to Look for in an International Distributor

    What to Look for in an International Distributor

    No matter what product category you sell, finding the right international distribution partners is the key to your success. In this episode, we talk about identifying appropriate sales channels and finding distribution partners who can successfully sell your product in those channels.

    • 6 min
    Export Sales Programs Strategy

    Export Sales Programs Strategy

    In this episode, we talk about international sales programs, which are used in conjunction with your pricing and marketing strategies in order to get greater commitments from your international distribution partners and drive sales growth. We differentiate programs from promotions, and we look at ways to design and implement sales programs for international customers.

    • 7 min

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