189 episodes

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.

Hanson & Hunt Arik Hanson and Kevin Hunt

    • Business

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.

    189: "Bring ya a**", marketing spend study, death of the follower

    189: "Bring ya a**", marketing spend study, death of the follower

    What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

    EPISODE SUMMARY
    Gartner’s 2024 CMO Spend Survey
    The social media news anchor
    Spotlight: "Bring ya ass"
    Why social media is the most misunderstood job
    The Death of the follower
    Closing: Over-optimization

    ARTICLES AND LINKS
    Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024
    How the social media news anchor is redefining journalism
    Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment
    Why social media is the most misunderstood job in corporate America
    Social media marketing: The death of the follower
    The plague of over-optimization
    Help Every Reporter Out

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 37 min
    188: Refreshed PESO Model, AI Facebook ad fail, social media job study

    188: Refreshed PESO Model, AI Facebook ad fail, social media job study

    Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

    EPISODE SUMMARY
    A refreshed PESO Model
    Infinite Dial report
    Spotlight: An AI image fail
    NISM Social Media Job Study
    Followers vs. engagement
    Closing: Coach Mulkey’s PR misstep

    ARTICLES AND LINKS
    The newly refreshed PESO Model framework and process
    The Infinite Dial 2024
    Queensland Symphony Orchestra’s Facebook ad fail
    2024 NISM Social Media Job Study
    Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
    Instagram chief says follower counts are not a good indicator of account value
    Kim Mulkey's media relations strategy backfires
    There's no place for a reptile brain in PR

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 37 min
    187: Web traffic from links, thought leadership, internal comms report

    187: Web traffic from links, thought leadership, internal comms report

    There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

    EPISODE SUMMARY
    The social media productivity report
    Who sends traffic on the web?
    Spotlight: Auntie Anne's
    The 2024 state of internal communications
    B2B thought leadership impact report
    Closing: Reasons why employees are distracted

    ARTICLES AND LINKS
    The Social Media Productivity Report
    Who sends traffic on the web and how much?
    The art of making pretzels part of every conversation
    The 2024 state of internal communications
    Is your thought leadership stuck in ‘mutually assured irrelevance’?
    Reasons why employees are distracted

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    186: Maximizing LinkedIn, new Pew data, collaborative articles

    186: Maximizing LinkedIn, new Pew data, collaborative articles

    What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

    EPISODE SUMMARY
    Maximizing LinkedIn performance
    New Pew info on social media use
    Spotlight: Special Bisquick box
    How to use the art of commenting for PR
    2024 Global Comms Report
    Closing: LinkedIn collaborative articles

    ARTICLES AND LINKS
    Key tips on maximizing LinkedIn performance
    Americans’ social media use
    ‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket
    How to use the art of commenting for PR
    Cision and PRWeek 2024 Global Comms Report
    LinkedIn shares new insights into engagement with collaborative articles
    Arik's webinar/10 social media trends for 2024

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    185: 2024 trends, Solo Stove, career contentment

    185: 2024 trends, Solo Stove, career contentment

    From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

    EPISODE SUMMARY
    2023 Edelman Trust Barometer
    Gartner social media predictions
    Spotlight: Solo Stove
    New media measurement course
    2024 trend roundup
    Closing: Career contentment
    Closing: Free webinar on social media trends

    ARTICLES AND LINKS
    2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent
    Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025
    Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
    The Fundamentals of Media Measurement online course
    Arik's 10 social media marketing trends for 2024
    10 non-obvious social media trends you need to consider right now
    11 2024 PR trends you need to start preparing for now
    Three PR trends agencies can’t afford to miss in 2024
    Amber Naslund - It's okay to be content where you are
    Mark Schaefer - From paycheck to purpose: Why I stopped growing my business
    Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    184: AI content, crappy photos, comms priorities

    184: AI content, crappy photos, comms priorities

    The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!

    WHAT DO YOU THINK?
    We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
    Send us a message
    Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

    EPISODE SUMMARY
    Is AI content better and trusted?
    The employee influencer trend in internal comms
    Spotlight: The North Face gets "to the choppa"
    Priorities for comms execs in 2024
    Crappy photos on your channels
    Closing: The mess at X
    Closing: McDonald’s social job posting

    ARTICLES AND LINKS
    AI content Is preferred over human content
    Readers don't trust AI-generated news
    The top internal communication trends for 2024
    I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.
    8 key priorities for execs and comms leaders
    4 bad communications habits to leave in 2023
    Elon Musk claims advertisers are trying to ‘blackmail’ him
    McDonald's job posting for a Director, Social Media and Influencer Marketing

    FOLLOW HANSON AND HUNT
    Show page - HansonandHunt.com
    Apple Podcasts
    Spotify
    RSS feed

    SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
    Subscribe

    MARKETING PODCAST NETWORK
    Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 32 min

Top Podcasts In Business

Успешный успех
Успешный успех
Founders
David Senra
Google
andrea alvarado
Книги на миллион | бизнес блог
Книги на миллион
Docs Outside The Box
Dr. Nii Darko
A Bit of Optimism
iHeartPodcasts

You Might Also Like

The Spin Sucks Podcast with Gini Dietrich
Gini Dietrich, Founder of Spin Sucks
Stories and Strategies for Public Relations and Marketing
Stories and Strategies
For Immediate Release
Neville Hobson and Shel Holtz
Up First
NPR
The Lazy Genius Podcast
Kendra, The Lazy Genius
Lovett or Leave It
Crooked Media