‘Have a bit of backbone. Trying to be popular won’t work’ – PRWeek podcast

The power – or otherwise – of brand boycotts is just one of the topics examined in PRWeek’s latest Noise in Brief podcast.

Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.

Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week’s edition is hosted by PRWeek UK news editor Siobhan Holt and features UK editor John Harrington alongside reporters Evie Barrett and Elizabeth Wiredu.

In the podcast, the team discuss the conclusions of the inquiry into the NHS infected blood scandal and the resulting reputational impact on public trust.

After Barclays’ involvement in The Great Escape Festival led to more than 160 acts pulling out of the Brighton music event, the trio ask whether brand boycotts work and how comms professionals can handle an abstention.

Elsewhere, the trio chat about the recruitment sector and explore the challenges in the PR and comms job market.

This podcast is being updated with a new version of the recording.

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