30 min
How to craft the perfect subject line with Mamamia’s Contributor and Page editor, Polly Taylor | Ep 96 Hack Your Own PR
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- Marketing
Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found the perfect job at Mamamia, she’s never left!
Polly walks us through the contrasting stories you’ll find on the home page of Mamamia, from the latest celebrity drama to hard-hitting, gritty contributor pieces from survivors of domestic violence - there isn’t anything like Mamamia in the Australian media landscape.
We hear about what it means for content to “walk in her shoes” and how you can strategically hook your contributor pieces to a timely news event or trending conversation.
She explains what she’s looking for in a contributor pitch, and most importantly…the question that’s on everybody’s lips: how to ace your pitch subject line to get the attention of her and her team, giving us tangible examples of what that looks like. Gold!
If you have a vulnerable story to share, a trending hot take, or you’re an expert who has something important to say, stick around - this episode is for you.
Find Polly Taylor online:
https://www.linkedin.com/in/polly-taylor-189439144/
https://www.instagram.com/p/Bp_l_-9BaWUseQSODgVvXmdfCFAnf8NPXk0asM0/
Find Odette Barry online:
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women’s lifestyle media space, when she visited Australia on a ‘quick working holiday’ and found the perfect job at Mamamia, she’s never left!
Polly walks us through the contrasting stories you’ll find on the home page of Mamamia, from the latest celebrity drama to hard-hitting, gritty contributor pieces from survivors of domestic violence - there isn’t anything like Mamamia in the Australian media landscape.
We hear about what it means for content to “walk in her shoes” and how you can strategically hook your contributor pieces to a timely news event or trending conversation.
She explains what she’s looking for in a contributor pitch, and most importantly…the question that’s on everybody’s lips: how to ace your pitch subject line to get the attention of her and her team, giving us tangible examples of what that looks like. Gold!
If you have a vulnerable story to share, a trending hot take, or you’re an expert who has something important to say, stick around - this episode is for you.
Find Polly Taylor online:
https://www.linkedin.com/in/polly-taylor-189439144/
https://www.instagram.com/p/Bp_l_-9BaWUseQSODgVvXmdfCFAnf8NPXk0asM0/
Find Odette Barry online:
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
30 min