8 episodes

The KLT Authority Podcast is dedicated to helping local businesses grow their revenue by leveraging the power of the internet and the technology available today. We bring a unique skill set. Big Shannon has spent his entire career in sales and marketing online. Little Shannon spent her career managing and leading employees. So she understands how to keep customers and employees happy.

KLT Authority Podcast Shannon Herod

    • Business

The KLT Authority Podcast is dedicated to helping local businesses grow their revenue by leveraging the power of the internet and the technology available today. We bring a unique skill set. Big Shannon has spent his entire career in sales and marketing online. Little Shannon spent her career managing and leading employees. So she understands how to keep customers and employees happy.

    The Biggest Mistake Entrepreneurs Make While Building Their Authority

    The Biggest Mistake Entrepreneurs Make While Building Their Authority

    In today's episode we discuss the biggest mistake entrepreneurs make while building their authority and brand.We also break down the new direction of the podcast. This podcast is going to follow our journey as we build another income stream in our business.We are going to lay out all of our wins and all of our losses. We're going to teach you the things we're using to grow the business, and we are going to share what is working and what is not working.Make sure you subscribe to the podcast, v...

    • 19 min
    Don't be consistently inconsistent

    Don't be consistently inconsistent

    In this episode we talk about how being consistently inconsistent can hinder your growth. When it comes to momentum you need to make sure that you are consistent. If you were not consistent the snowball never gets to the point where it's large enough to get momentum.

    • 17 min
    What is KLT Authority - KLTA S1E9

    What is KLT Authority - KLTA S1E9

    Discover the secret behind KLT Authority and how it can help your business. Listen as we peel off the mask and reveal the meaning of the title of the podcast. We then walk you through some actionable steps you can take to start your local business and your brand today. This episode is sponsored by StandingStrongerProductions.com and S2Stickers.comStanding Stronger Productions is excited to announce the opening of their print shop where they can print all of your custom stickers, dec...

    • 18 min
    Video Marketing - What Equipment Do I Need

    Video Marketing - What Equipment Do I Need

    In this episode, we talk about what equipment you need to create videos for your small business. We went over everything needed, and it is not much. In reality, the only investment most people will need to make is in the audio because people can forgive lousy videos. However, they can not forgive bad audio.

    • 16 min
    Video Marketing - Is It Worth It For Small Businesses?

    Video Marketing - Is It Worth It For Small Businesses?

    In today's episode, we talk about video marketing and how small local businesses can leverage video to build authority and ultimately bring in more leads and more revenue. We will go over why video works, what kind of videos your business should be making, and the equipment you need to make those videos. Spoiler alert, you have the camera you need in your pocket right now.

    • 21 min
    KLT Authority Podcast Launching

    KLT Authority Podcast Launching

    The KLT Authority Podcast will be relaunching This coming Monday, October 18, 2021New episodes will release every Monday from here on out. We have made sharing our journey and sharing the knowledge we have built over the last 20 years a priority. This Podcast, along with other FREE resources, will be our focus moving forward.

    • 5 min

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