Market Like a Fintech Araminta Robertson
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- Business
Market like a Fintech is a podcast on a mission to find out what marketing strategies and tactics the top Fintech companies in the industry use to acquire real customers, build a brand and grow revenue.
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How We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of Financielle
In this episode, we talk about the pain points of the people in their community, how they manage their Instagram page (including some tips on how to make finance memes) and how they are monetising and planning on growing their business.
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Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle
In this episode we chat about the difference between developer APIs and fintech APIs, how Argyle is cutting through the noise with content and how they’ve managed a fully distributed team since 2018.
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Using PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStar
In this episode we chat about TrackStar’s acquisition strategy with LinkedIn and PR, how they’re branding a product that constantly changes and Diane’s experience on what to look out for when hiring someone in marketing.
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Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival
This episode is a recorded virtual event we hosted in November through our Slack community. For the first thirty minutes, Eric and I chatted about branding and how Rival is helping companies build human brands. Afterwards, we opened the floor to participants to ask questions.
We cover topics about fintech branding, what it means to be a challenger brand, as well as tips for marketers who are hiring. -
How We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of Curvo
In this episode, we talk about the initial days at Curvo and what their most effective customer acquisition channel is to date. We also talk about why they are so transparent, how they’re educating people and how leveraging the audiences of influencers helps them gain more reach. Finally, we chat about the regulatory obstacles Curvo faced and how the team cleverly overcame them.
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Why and How We Brand Ourselves as Innovators in the Crypto Space | Marija Riba, Senior Product Manager at Wirex
In this episode, I’m chatting with their product manager, Marija Riba, who also used to work as their marketing project manager. We talk about the difference between being a product manager and a marketer, what pain points Wirex is focusing on, Wirex’s recent Crypto Female Power list campaign and what they look for in people when it comes to hiring.