41 min
Optimising Social Media Content Strategy to Target Southeast Asia Market - Part 1 Up in the Air with Beacon
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- Marketing
In Indonesia only, research by HOOTSUITE had shown that in average a person could use social media for more than 3 hours in a day. This has shown the importance of social media in our everyday life. Many brands and destination marketers have utilised social media as one of their communication strategies to hook and generate more audience. Not to mention destination marketers. As a destination marketers we need to understand how to utilise social media in promoting and communicating on our destinations.
With social media has become the important tools of communications we need to understand how to break the clutter-ness in social media in order to reach out to our target audiences in Southeast Asia, as well as how to create effective content to win the game in this market.
Listen to our discussion with Damon Hakim, Managing Partner RedAsia and a well-known travel content creator I Made Wahyu Mahendra only on UP IN THE AIR with Beacon.
In Indonesia only, research by HOOTSUITE had shown that in average a person could use social media for more than 3 hours in a day. This has shown the importance of social media in our everyday life. Many brands and destination marketers have utilised social media as one of their communication strategies to hook and generate more audience. Not to mention destination marketers. As a destination marketers we need to understand how to utilise social media in promoting and communicating on our destinations.
With social media has become the important tools of communications we need to understand how to break the clutter-ness in social media in order to reach out to our target audiences in Southeast Asia, as well as how to create effective content to win the game in this market.
Listen to our discussion with Damon Hakim, Managing Partner RedAsia and a well-known travel content creator I Made Wahyu Mahendra only on UP IN THE AIR with Beacon.
41 min