Paris Talks Marketing Hop Online

In this episode Paris sits down with Eric Brooker, a revered business leader, author, and podcast host. Eric shares his journey of building a successful personal brand through consistent engagement on LinkedIn, leveraging the platform for immense business growth, and establishing a top 1% globally ranked podcast, 'Counsel Culture.' The two share insights on creating and repurposing content, getting notable guests, and maximizing LinkedIn's potential for personal and company branding. Eric also reveals strategies for overcoming initial discomfort in content creation.
Eric Brooker has earned respect as a keynote speaker, author, and podcast host. His career is distinguished by a track record of transformative leadership and substantial success across various organizations. Eric’s new book, "You Are Enough: Overcoming Lifelong Doubts of Worthiness," reflects his journey through personal challenges and his path to understanding self-worth. This book is complemented by his popular podcast, 'Counsel Culture', which has aired over 150 episodes since 2020, discussing leadership and culture with notable figures from diverse fields. 
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Links:
https://www.linkedin.com/in/ericbrooker/
https://www.ericbrooker.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:04 Who is Eric Brooker? 
03:22 Eric's Journey with Building a Personal Brand on LinkedIn
08:02 Strategies for Personal and Business Growth on LinkedIn
23:31 The Art of Podcasting
38:45 Final Thoughts

In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. 
Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT.
Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he founded Aipoly with Simon Edwardsson - the first consumer app running convolutional neural networks on smartphones for real-time image recognition. It helped the blind identify 5,000 objects through their phone camera used over 3 billion times.
His interests lie in the intersection of AI and new human-computer interactions, and today he mostly spends his time on new product interactions unlocked by generative AI.
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Links:
https://www.linkedin.com/in/albertorizzoli/
https://www.v7labs.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:28 Alberto Rizzoli's Journey From Aipoly to V7
07:42 Exploring V7
10:40 The Future of AI in Work Automation
15:49 Marketing in the Age of AI
21:00 AI in Content Creation
23:04 Developing and Testing AI Products
27:29 The Future of Video Content
30:03 Challenges and Tools for AI Content Creation
36:16 The Ethical Dilemma of AI-Generated Content
37:55 How Great Marketers Differentiate in the AI Era
40:39 The Human Touch in a Digital World
43:42 Final Thoughts

In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. 
Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals. 
Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time knowledge to answer complex product questions, fill RFPs/RFIs and understand where knowledge is missing to close deals.
Previously, Arjun was the Chief Data Officer at ZoomInfo Technologies Inc. 
In this podcast episode, Pillai shares insights on AI's role in onboarding and data migration, reducing switching costs and increasing market competition. The discussion also covers the evolution of sales teams, the impact of AI on jobs, and the future of AI in sales demos and customer support, outlining a vision where AI dramatically streamlines and enriches the sales process.
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Links:
https://www.linkedin.com/in/rarjunpillai/
https://www.docketai.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
03:29 Arjun Pillai's Journey: From ZoomInfo to Docket
07:30 Exploring Docket: The AI Platform Transforming B2B Sales
14:00 The Role of Sales Engineers in Modern SaaS Sales
18:05 The Changing Dynamics of Sales Teams
25:51 Embracing AI for Enhanced Sales and Marketing Efficiency
28:51 Empowering Sales Teams with AI
31:12 Transforming Data Ingestion and Processing with Docket
38:04 The Future of AI in Sales and Customer Support
50:28 Expanding the Role of AI in the Buying Process
54:48 Final Thoughts

This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands.
Shay David is the Co-Founder & CEO of retrain.ai. Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, where automation and AI help bring out the best in people rather than threaten their livelihood. Their mission is to create a reality in which every person has a good job, and anybody can be gainfully employed and not subject to technological unemployment. Their strategy is to develop the world’s leading AI platform for skills & qualifications assessment, and workforce retraining while working with employers and governments to place 1 million people back in jobs in the first 5 years. 
As a serial entrepreneur, he brings to the table many years of experience in dreaming up products and making them a reality: from concept to market, from slideware to hundreds of millions of dollars in sales.
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Links:
https://www.linkedin.com/in/shaydavid/
https://www.retrain.ai
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
03:31 Shay David's Entrepreneurial Journey
09:05 Bridging the AI Skills Gap
12:59 Embracing AI in Marketing
24:02 How Retrain.ai Revolutionized HR with AI-Driven Talent Intelligence
38:32 The Role of Education and Government in Addressing the AI Skills Gap
43:37 Final Thoughts

In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. 
Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. 
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Links:
https://www.linkedin.com/in/theheff/
https://www.dlivrd.io
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:14 What is Dlivrd?
05:11 Dlivrd's Unique Selling Proposition
11:23 The Strategy Behind Driver Recruitment and Retention
16:43 Market Differences
22:46 How Dlivrd Connects with Local Businesses
25:34 Building Brand Awareness and Market Strategy
29:02 Chris's Entrepreneurial Journey
38:50 Customer Support and the Role of AI in Streamlining Operations
40:25 Embracing Non-scalable Actions for Growth

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. 
Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape. 
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Links:
https://www.linkedin.com/in/meganwhitebowen/
https://www.refinelabs.com
More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/
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Timestamps:
00:00 Introduction
02:18 Megan Bowen's Journey to CEO of Refine Labs
09:44 Refine Labs' Unique Approach to B2B Marketing
19:42 The Power of Paid and Organic Strategies Combined
24:26 Software Attribution vs. Self-Reported Attribution Insights
28:53 The Impact of LinkedIn on Organic Traffic
29:39 Bidding on Brand Names in Google Ads
36:55 Navigating Long Sales Cycles
39:01 CRM Optimization
46:24 Embracing AI in Marketing
53:40 Final Thoughts