Podcasting Tips & Tricks with Lyndal Harris Lyndal Harris

Welcome to Podcasting Tips and Tricks with Lyndall Harris, a podcast dedicated to sharing valuable insights to enhance your podcasting journey. Today, we delve into the transformative power of podcasting for businesses. Podcasting has been a game-changer in the marketing landscape, offering a unique platform for businesses of all sizes to connect with audiences worldwide.

As a podcast consultant, I have experienced firsthand the impact of podcasting on my business. Launching a podcast has resulted in increased leads, clients, community engagement, and various opportunities such as speaking engagements and collaborations with fellow podcasters. Podcasting truly has the potential to elevate your business to new heights.

Let's explore five key ways podcasting can revolutionize your business. Firstly, podcasting expands your network and collaboration opportunities. By inviting guests onto your show, you not only connect with them on a deeper level but also tap into their audience, thereby expanding your reach. These connections can lead to fruitful collaborations that you may not have imagined otherwise.

Secondly, integrating your podcast onto your website can boost traffic and SEO. By embedding an audio player on your site, you encourage visitors to stay longer, improving search engine rankings. Utilizing relevant keywords in your audio content and show notes enhances your site's visibility, attracting new listeners and potential clients.

Moreover, podcasting serves as a cost-effective marketing tool. Unlike traditional media, starting a podcast requires minimal investment in basic recording equipment. The longevity of podcast episodes ensures continuous reach and engagement with listeners over time, making it a sustainable marketing strategy.

Positioning yourself or your brand as an industry leader is another significant benefit of podcasting. Each episode presents an opportunity to showcase your expertise, share insights, solve problems, and engage with your audience authentically. By consistently delivering valuable content, your podcast can establish itself as a go-to resource in your industry.

Ultimately, the personal connection and relationships you build with your audience through podcasting are unparalleled. The intimate nature of podcasts fosters a sense of closeness with listeners, allowing you to share stories, insights, and behind-the-scenes glimpses of your business. This genuine interaction cultivates trust and loyalty, making your audience feel like valued participants in your business journey.

In conclusion, the transformative impact of podcasting on businesses is undeniable. Whether deepening customer relationships, expanding market reach, or establishing thought leadership, podcasting offers a unique avenue for business growth. If you're considering embarking on a podcasting journey, think about the unique content you can offer, potential collaborations, and compelling stories to share. Podcasting might just be the perfect next step for your business evolution. Thank you for tuning in, and I look forward to connecting with you in the next season of Podcasting Tips and Tricks.

In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions.
Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out!
And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked.
We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic Content Insertion and how it works, the benefits of using this feature, some hosting providers that allow for internal ads and some examples of how you can start using it now.
Links:
Episode 21: How to transfer your podcast host
Captivate
Buzzsprout

Connect with Lyndal Harris:
Book a free Discovery Call with Lyndal
Connect with Lyndal on Instagram @podcastva
Connect with Lyndal on LinkedIn
Follow Podcast VA on Facebook
Join the Australian Podcasters Collaborative Facebook Community
Visit Podcast VA Website


Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! 
Mentioned in this episode:
Register your interest
Click below to register your interest in joining online networking events for Australian podcasters

In this episode, we are exploring the world of podcast SEO (Search Engine Optimisation) and its importance in expanding your reach and the success of your show. We're looking at what is podcast SEO and why it's important, the basics of general SEO concepts, applying some tactics at both the show and episode level, advanced SEO strategies and some common mistakes to avoid. 
Whether you're a seasoned podcaster or starting your journey, understanding and implementing podcast SEO strategies can make a difference to your discoverability and growing your audience. However, always top of mind - create your content for people first, algorithms second.
 Links:
Episode 36 Podcast Analytics: How to Understand and Use Your Data to Grow Your Show
Episode 34 The Importance of Audio Quality & Tips to Enhance your Podcast

Connect with Lyndal Harris:
Book a free Discovery Call with Lyndal
Connect with Lyndal on Instagram @podcastva
Connect with Lyndal on LinkedIn
Follow Podcast VA on Facebook
Join the Australian Podcasters Collaborative Facebook Community
Visit Podcast VA Website


Podcasting Tips & Tricks is a show designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. We'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more.
Podcast awareness and listenership are growing year-on-year so it's no surprise that it is still growing in 2024. And now is a great time for small business owners and entrepreneurs to launch a podcast to raise brand awareness and position their expertise whilst building authority and trust.
I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. We offer a variety of done-for-support services, online and in-person training, as well as strategy sessions and health checks. At Podcast VA, we have launched hundreds of podcasts for both Australian and international clients, who collectively captivate millions of listeners worldwide. And quite a number of these shows have hit number 1 in the charts! 
Mentioned in this episode:
Register your interest
Click below to register your interest in joining online networking events for Australian podcasters

In this episode of Podcasting Tips and Tricks, we delve into the important topic of naming your podcast. The host, Lyndall Harris, shares insights on the significance of a podcast's name in a saturated market brimming with millions of podcasts. She emphasizes the need for a name that resonates with potential listeners and aids in discoverability.

Lyndall provides various strategies for naming a podcast, such as using one's own name for branding purposes or selecting a name that clearly reflects the podcast's content or focus. She also advocates for incorporating a unique and quirky name but stresses the importance of complementing it with a descriptive tagline to aid searchability. The episode highlights that brainstorming different naming options is crucial and suggests checking podcast directories and business name directories to ensure the chosen name is available and not already in use.

Moreover, Lyndall addresses the common concern of being hesitant to start a podcast due to uncertainty about the name. She reassures listeners that changing the podcast name is a feasible process, especially when hosting providers offer flexibility in altering the show details. By encouraging creators to focus on launching their podcasts and not letting the name hinder their progress, she instills confidence in navigating potential rebranding in the future.

The episode concludes with a reminder of the host's podcast name generator tool, an AI-powered resource to assist creators in generating ideas for their podcast names. This valuable tool serves as a helpful resource for those grappling with naming their podcasts and offers a creative starting point for establishing a distinctive podcast identity.Listeners are encouraged to explore the podcast name generator on Lyndall's website as they embark on their podcasting journey.

In this episode, we delved into the world of podcast analytics, going beyond just download and listener numbers to explore the wealth of insights available for podcasters. Understanding podcast analytics is crucial for refining content, increasing listener engagement, and strategically growing a show. By tracking metrics such as download numbers, unique listeners, demographic information, consumption rates, and follower growth, podcasters can gain valuable audience insights and make informed decisions to enhance their shows.

Analyzing listener demographics, including geographical location, gender, age, and listening devices, enables podcasters to tailor content and marketing strategies effectively. Monitoring consumption and retention rates provides valuable feedback on audience engagement and can guide content adjustments to optimize listener experience. Additionally, tracking ratings and reviews offers social proof and valuable feedback for show improvement.

Finding and interpreting podcast analytics involves accessing data from hosting platforms, directories like Apple Podcasts and Spotify, and third-party services such as Chartable and PodTrack. While metrics may vary based on platforms, adherence to industry standards like those set by the International Advertising Bureau ensures reliable and consistent measurement of podcast audiences.

We wrapped up the episode by sharing industry benchmarks and fun facts related to podcast analytics, such as the number of downloads required to rank in the top percentage of podcasts. By analyzing a range of analytics beyond mere download numbers, podcasters can gain actionable insights to refine their content, grow their shows, and engage with their audiences more effectively.Tracking podcast analytics is not just about numbers; it's about leveraging data to make informed decisions and intentional steps toward podcast growth and audience engagement. If you're a podcaster, diving into your analytics can provide a treasure trove of insights to elevate your show.

In this episode, the host, Lyndall Harris, a podcast consultant and founder of Podcast VA, delves into the importance of publishing podcasts on YouTube. With Google Podcasts closing down and YouTube emerging as a prominent platform for podcasts, integrating podcasts onto YouTube has become crucial to reach a broader audience. YouTube boasts an impressive 2.7 billion active monthly users, making it a powerhouse for content consumption worldwide.

Lyndall emphasizes that submitting podcasts to YouTube doesn't require creating video content or altering existing podcasting processes. By converting audio to audiograms, podcasts can be shared on YouTube and YouTube Music seamlessly. While some opt to optimize titles and descriptions for YouTube, it's not mandatory, simplifying the process for podcasters.

Moreover, the potential to attract new listeners on YouTube is significant, with some creators experiencing increased viewership upon publishing podcasts on the platform. Lyndall discusses strategies for repurposing podcast snippets as shorts or teasers on YouTube, enhancing engagement and driving traffic back to the full episodes.

For podcasters already publishing on YouTube or using hosting platforms with native YouTube integration, the transition is straightforward. However, considerations like dynamic ad insertion and YouTube's monetization policies should be taken into account before submission. Lyndall advises exploring hosting providers' support resources for guidance on navigating such complexities when sharing podcasts on YouTube.

Listeners are encouraged to subscribe to Lyndall's mailing list for timely updates and further guidance on podcast-to-YouTube integration. By leveraging YouTube as a podcasting platform, creators can tap into its vast user base and maximize the visibility of their audio content. Embracing YouTube as a supplementary distribution channel promises to widen the reach of podcasts and engage diverse audiences across the platform.