283 episodes
PR After Hours Alex Greenwood
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- Business
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PR After Hours with Alex Greenwood is your go-to destination for a refreshing take on the world of Business, Public Relations, Marketing, Management, and Productivity. Hosted by PR pro Alex Greenwood, this weekly podcast serves up a tantalizing cocktail of insights, news & interviews.
Become a Paid Subscriber: https://anchor.fm/alex-greenwood1/subscribe for ad-free shows, subscriber-only content, giveaways, and more!
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Tom Mulligan on the Power of Clear Understanding and Commitment
Sales and marketing expert Tom Mulligan from Sandler Training returns to discuss the importance of clear understanding as the basis for clear commitment in both personal and professional success.
He emphasizes the need for productive meetings that result in clear commitments and outlines the SVIC process (Summarize, Verify, Importance, Commitment) to ensure effective communication and follow-through. Tom highlights the significance of focusing on outcomes and establishing upfront contracts for future meetings.
Tom also addresses common challenges in sales, such as dealing with delays and deferrals, and emphasizes the importance of building rapport and trust with customers.
Listen to Tom's previous appearances, where we talk about Taking No for an Answer, Mastering Questioning Techniques and Building Rapport.
***This episode brought to you by MAGIC MIND.***
Join Alex in the Magic Mind 7-day challenge!
For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout.
Head over to https://magicmind.com/alexgpr to claim this offer.
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PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
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Drop a buck in the tip jar here.
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Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
Contact Alex via email here.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message -
Emotional Connections in Brand Building with Erin Andrea Craske
Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge.
BUY THE BOOK HERE.
They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy.
Chapters
00:00 Introduction and Meeting Erin Andrea Craske
05:03 Writing the Book and Filling a Gap in the Market
08:03 The Importance of Emotional Connections in Brand Building
10:07 The Role of Customer Empathy in Successful Brand Strategies
13:43 Examples of Brands that Foster Emotional Connections
26:52 Closing Remarks and Fun Moments
Visit Erin's website here.
This episode brought to you by MAGIC MIND!
Join Alex in the Magic Mind 7-day challenge!
For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.
PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
Check out and LIKE our NEW Facebook page!
Drop a buck in the tip jar here.
Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
Contact Alex via email here.
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message -
Tech-inspired Creative Experiences with Daniel Hewitt
Today, we have a fascinating guest who is at the forefront of integrating technology with creative experiences in marketing. Daniel Hewitt is the co-founder of FutureLabs, a tech-inspired creative experience agency that uses innovative technology to make campaigns stand out in the crowded marketing landscape.
FutureLabs, with locations in Melbourne, Singapore, Ho Chi Minh City, and Shanghai, is renowned for its PR-led campaigns. They claim they exist to drive audience engagement and brand growth through game-changing creative experiences. Daniel firmly believes that creative technology and PR go hand in hand. Daniel, welcome to the virtual lounge!
This episode brought to you by MAGIC MIND. Join Alex in the Magic Mind 7-day challenge!
For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.
'Links to Daniel Hewitt
https://www.futurelabsco.com/
https://www.linkedin.com/in/hewittdaniel
Show Linkss/Alex Greenwood
PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
Check out and LIKE our NEW Facebook page!
Drop a buck in the tip jar here.
Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
Contact Alex via email here.
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message -
Mastering Brand Differentiation with Barry LaBov
Today, we are honored to have Barry LaBov, a marketing visionary and two-time Ernst & Young Entrepreneur of the Year, join us on the show. As the founder and CEO of LABOV Marketing, Communications, and Training, Barry has helped countless national and international brands in industries ranging from automotive to premium spirits, discover and celebrate their unique brand differentiation.
With a wealth of experience as a brand strategist and an upcoming book, "The Power of Differentiation: Win Hearts, Minds and Market Share," Barry will share invaluable insights and actionable strategies that can help your business stand out in a crowded market.
Tune in to gain expert knowledge from a true leader in the field!
Links:
https://www.linkedin.com/in/barry-labov-6965241/
https://Twitter.com/labovandbeyond
https://www.facebook.com/LabovMarketing/?paipv=0&eav=AfYfHwUcDhnak_zlZkMNgOnLxAwBaB2qAoKDcOsVkai-wkF1GfPzUCX9Rx0wsmsny5Q&_rdr
https://www.linkedin.com/company/labov-&-beyond/
labov.com
barrylabov.com
Preorder the Book here.
PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
Check out and LIKE our NEW Facebook page!
Drop a buck in the tip jar here.
Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
Contact Alex via email here.
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message -
Unleashing Integrity and Soft Skills with Jeffrey Klubeck
Today, we have a remarkable guest who brings a wealth of knowledge and experience in communication, coaching, and soft skills development. Jeffrey Klubeck is an unretired Professor of Communication and the author of The Integrity Game®, a dynamic framework evolving into a comprehensive soft skills development company.
As a world-class coach, Jeffrey has worked with entrepreneurs and high-performance teams in 12 countries across 4 continents. He is also the founder of Get A Klu, Inc., serving small/micro businesses and solo-preneurs with productivity and accountability frameworks. Additionally, Jeffrey is the author of the Get A Klu in 52 Soft Skills Book series. Known for his fast-paced, humor-laced, and somewhat in-your-face speaking style, Jeffrey always challenges his audiences to look within.
Links:
https://www.linkedin.com/in/getaklu/
https://www.facebook.com/officialcoachjeffrey/
theintegritygame.com
Buy the books!
Get A Klu in 52: A Practical Guide to Expanding Self and Business
The Integrity Game: Motivation + Accountability = Results!
PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
Check out and LIKE our NEW Facebook page!
Drop a buck in the tip jar here.
Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
Contact Alex via email here.
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message -
Leveraging AI in Public Relations
Artificial Intelligence (AI) has become an indispensable ally for public relations professionals seeking to enhance their strategies and streamline their workflows. The integration of AI tools not only optimizes the efficiency of various PR tasks but also opens up innovative avenues for engaging with audiences and measuring the impact of communication efforts.
Here's how PR professionals can harness the power of AI to revolutionize their daily work.
ACCESS MORE EPISODES ABOUT AI HERE.
PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. Check it out!
We are also ranked #18 in the Feedspot 70 Best PR Podcasts list, featuring the "70 Best PR Podcasts worth listening to in 2024."
Check out and LIKE our NEW Facebook page!
Drop a buck in the tip jar here.
Click here to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
Send Alex a Voice Message! Just click here and give us your first name, city, and question or comment.
Contact Alex via email here.
Read and subscribe FREE to Alex's Newsletter, All the Fits That's News.
Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!
Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission.
As an Amazon Associate, we earn a small commission on some of our Amazon links.
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Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message