PRmoment India Paarul Chand

Discover the intricate world of mid-sized PR firms in India with insights from industry veterans Archana Jain (PR Pundits), Nandita Lakshmana (The Practice), and Girish Balachandran (On Purpose). Learn how these leaders navigate the challenges of market pressures, the importance of differentiation, and the benefits of aligning with international standards. This episode promises valuable lessons on maintaining agility while establishing a unique niche amidst fierce competition.Explore the evol...

Discover the resilience and adaptability required for founder-led PR agencies when the original visionaries step back, as we unravel the layoffs of Ketchum Sampark and Ketchum in China. With the expertise of industry veterans Tarunjeet Ratan, Rishi Seth, and Aman Dhall, we delve into the crucial elements that determine whether an agency sinks or swims during transitional phases. They share their wisdom on crafting clear succession plans and the pivotal role of leadership in ensuring the longe...

Navigating the complex waters of senior care marketing requires a deft understanding of two very different generations, and that's exactly what we unpack with Rohit Khatua, CMO of Antara Senior Care. Tune in for a conversation that discusses the various approaches to engaging with seniors and their caregivers.We also discuss the AgeEasy platform, a cutting-edge Antara initiative that's changing the way our elders manage their health. Seniors are tech-savvy with robust engagement on...

Podcast Summary PR industry news and mergers in India and globally. 0:03 The opportunities and challenges for PR heads.Merger of BCW and Hill and Knowlton creates one of the world's largest PR firms. Concerns about jobs and creativity. The best mergers tend to happen quickly. In the US both firms were not doing poorly but were not growing.Agency mergers, talent costs, and retainer fees in the PR industry. 5:46WPP is simplifying its business by merging two of its advertisi...

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.