PT Profit Podcast Beverley Simpson

We are diving into how to build compelling content in less time—literally using just one to three hours a day. This challenge is part of my Conversion Club, and we're focusing specifically on optimizing your Instagram presence.
Today, I'll be sharing insights on why it's crucial not to put all your eggs in one basket and how to effectively use multiple platforms to maximize your reach. We'll explore the three pillars of performance: a profitable offer suite, a powerful position, and a purposeful plan, and how these elements can transform your business.
I'll also give you a behind-the-scenes look at my processes, including how I create hundreds of pieces of content with just a few core ideas. We'll talk about creating content that provides real value, shifting perspectives, and generating results in advance.
Whether you're feeling overwhelmed or just looking for some new strategies, this episode is packed with actionable tips and insights. If you're ready to save time and see real growth in your business, this episode is for you. Let's get into it!
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps
 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 
The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

For this exciting episode, we're welcoming back Erin DeMille, a registered dietitian nutritionist with a passion for transforming how we think about nutrition and health. Erin is here to share her deep insights into metabolic health, emotional eating, and the science behind sustainable fat loss.
In this episode, Erin dives into her holistic approach, combining her extensive background in nutrition biochemistry and clinical practice with practical, everyday strategies. We discuss the importance of understanding our food relationship, how to prevent metabolic diseases, and why high-quality fat loss is different from just losing weight. Erin's unique perspective will challenge conventional diet wisdom and offer you new tools to make lasting, positive changes in your life.
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
About the Guest 
Erin DeMille, is a Registered Dietitian Nutritionist and wellness expert who is committed to helping people rewire dysregulated relationships with eating, and transform their food behavior from limited to limitless. Erin is an expert in food behavior and metabolic health—weaving together complex strategies like mindfulness and regulation with critical biochemistry, including hormones, blood sugar control, and cravings.
Links:
https://erindemillewellness.com/https://www.instagram.com/erinsuncommoneats/
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps:
Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, we're diving deep into strategies that will help you streamline your operations and increase your revenue without resorting to sleazy sales tactics. It's all about elevating your practice, understanding your clientele better, and getting out of your own way to embrace success.
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps
 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 
The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In Episode 341 of the PT Profit Podcast, I sit down with Trevor Aime, a dedicated personal trainer and business owner from Edmonton, Alberta. With well over 12 years of experience in personal training and the recent opening of his own facility, Trevor shares his inspiring journey of transitioning from a personal trainer to a gym owner.
During our conversation, Trevor opens up about the challenges and triumphs he encountered along the way, highlighting the importance of trusting the process and maintaining patience. He provides valuable insights into his programming philosophy, the significance of creating a supportive and welcoming environment for clients, and the crucial role that family and community played in his success.
Whether you’re a fitness professional, a gym owner, or someone passionate about fitness, Trevor’s story is sure to resonate and inspire. Join us as we explore his experiences, his approach to balancing personal and professional life, and the advice he offers to those considering similar paths.
Tune in to this episode to learn from Trevor’s journey and gain insights that can help you in your own fitness and business endeavors.
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
About the Guest 
Trevor has been working as a personal trainer since 2011 and has a wide variety of experiences to draw from when working with his clients. Trevor was active in sports at a young age focusing on hockey and softball which allowed him to learn the value of hard work, leadership, and teamwork. Those athletic endeavors have continued into his adult life and speak to his commitment to making exercise and activity a part of his everyday life.
During his degree at the University of Alberta, Trevor had the opportunity to work with the Pandas rugby team as the strength coach during their 2013 National Championship season while also performing fitness testing for the Edmonton Oilers for several years. As a personal trainer, Trevor has worked with clients from all walks of life including youth athletes, business professionals, seniors, and clients with chronic illness. His passion is for working with clients who are looking to move better and make lifestyle changes that go beyond physical appearance.
Links:
https://aimfitnessyeg.ca/
https://www.instagram.com/taimetraining/
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps:
Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this special episode of the PT Profit Podcast, I dive deep into the blueprint for generating consistent sales without the need for constant launching. If you're ready to learn how to make sales every single day on autopilot, this episode is for you. I'll share insights from my exclusive training for my inner circle, focusing on the complete 10K per month blueprint. We'll address common misconceptions about daily sales and outline a pressure-free, permission-based sales system that allows you to generate revenue even while you sleep. I'll highlight the importance of creating a premium offer that you want to be known for and share strategies for building a systematic sales process that attracts and converts new clients. You'll learn how to design, deliver, scale, and automate your sales system, and I'll explain the role of free and paid funnels in your marketing strategy. I'll also discuss the power of combining paid traffic with organic content for maximum visibility and engagement. Throughout the episode, I emphasize the value of building genuine connections with your audience and how small businesses can leverage their personal touch to stand out in the market. I'll share practical tips on creating 90 days of content in just a few hours, ensuring that your message remains consistent and impactful. Whether you're just starting or looking to scale your fitness business, this episode provides actionable steps and proven strategies to help you achieve your revenue goals. Don't miss out on this opportunity to transform your sales approach and build a sustainable, profitable business.
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps
 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 
The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, Christina shares her journey from working in various levels of eating disorder care to creating a comprehensive coaching program that addresses the intersection of science and psychology. She focuses on helping high-achieving women who struggle with body image, emotional eating, and self-care.
We dive deep into the difference between disordered eating and eating disorders, the psychological curriculum she has developed, and her five-step method to help clients recreate their relationships with their bodies, food, and self-worth.If you enjoy this episode be sure to share it on social, tag us @bsimpsonfitness and @mindsetofmattercoaching and tell us your favorite takeaways!
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
About the Guest 
Christina Hathaway is a licensed associate marriage and family therapist, certified personal trainer, and nutrition coach. She is the owner of Mindset of Matter Coaching and the co-host of the Mindset Mirror Connection podcast. Christina's journey includes working in various levels of eating disorder care, from inpatient to outpatient, and teaching fitness classes. Her clients often shared their struggles with body image, emotional eating, and stress management, which led her to create Mindset of Matter.
Christina's coaching method focuses on high-achieving women who often put their self-care on the back burner. Her five-step method—Know, Name, Notice, Nurture, and Norms—helps clients change their beliefs, behaviors, and outcomes related to their bodies and food. She emphasizes the importance of recognizing disordered eating behaviors, being intentional with food, and meeting unmet emotional needs.
For more on Christina's approach and to connect with her, visit the Mindset of Matter website, follow her on Instagram, or listen to the Mindset Mirror Connection podcast.
Links:https://linktr.ee/mindsetofmattercoaching 
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps:
Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe