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With Amazon now accounting for over 50% of all ecommerce sales, dialing in your Amazon Advertising strategies has never been more important especially heading into the holiday season. This week we sat down with Logical Position’s Director Of  Amazon Advertising about how you can help your business realize it’s true potential on the largest Ecommerce platform In history.
To learn more about what Zach and his team are testing on Amazon Ads, head over to Logical Position

Today our Vice President of Search Brian Aldrich discusses the deprecation of Third Party Cookies and what that will mean for the future of digital marketing. 
 
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Today Nick Zatta, Sr. Account Manager at Logical Position interviews Emma Huschka, Director of Paid Social Client Services, about Apple's new iOS 14.5 Privacy Update. This update was made available to iPhone users on Monday, April 26. LP's Paid Social team has been preparing for this update for month's and today Emma lays out everything we know about this update and the effects it will have on advertisers.

In Today’s Episode We Are Celebrating Women's History Month. Women's History Month Commemorates And Encourages The Study, Observance And Celebration Of The Vital Role Of Women In American History. Today, We Sit Down With A Few Of Logical Position’s Many Female Pioneers Spearheading Our Rapidly Growing Departments And Services To Honor Their Stories.
 
Featuring:
Caitlin Baba | SMB Paid Search Specialist Team Lead
Katherine Byers | Senior SMB Account Manager
Dani Figueroa | Senior Graphic Designer
Emmylou Grimm | Manager Of SEO Content
Kristen Harvey | Vice President of Client Services
Emma Huschka | Director of Paid Social Client Services
Shelley West | Director of Creative Services

You Put A Lot Of Work Into Your Website, But None Of It Will Matter If The Right People Can’t Find It.
 
That’s Where SEO Comes In. Search Engine Optimization Will Increase The Traffic To Your Website, And Make Sure Your Visitors Are Looking For What You Offer. Today We’ll Be Giving An Overview Of The Basic Concepts Behind SEO. Today SEO Content Writers Brianna Borman And Paige Wiser Are Joined By Logical Position’s Nick Tursi, Manager Of Content Strategy Who Has Helped Pioneer Our Search Engine Optimization Department.

In today's episode we take a deep dive on how a small organic superfood energy bar company quickly took advantage of various digital marketing channels to help reach a national audience. Further, we discuss how a well balanced, diverse, and ever changing marketing strategy provides a plethora of insight to make valuable decisions that drive a return on ad spend.
 
In addition, we analyze the importance of finding the right agency for your company, and why it may better to fail fast when trying new strategies. Whether your a small business owner or running a national franchise, today's conversation showed a plethora of ideas and strategies that may benefit your current market plan. We look forward to hearing your thoughts on the conversation between LivBar's Director of Marketing Jessi Freitag and Enterprise Account Manager Team Lead Matt Bowen!


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www.logicalposition.com