31 episodes
SCORE Podcast: Where Small Business Matters SCORE of Southeast Michigan
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SCORE recognizes that entrepreneurs are, by nature, courageous and resilient. This podcast delivers actionable content to aspiring entrepreneurs and those who are striving to transform their side hustles into small business success. You’ll learn about what it takes to be an entrepreneur, find the tools and resources readily available to small business owners, and discover how mentors can be a valuable guide to help realize your dreams. This 30-minute program is produced and hosted by SCORE, a national organization dedicated to fostering vibrant small business communities through mentoring.
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Episode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan
Once upon a time, giving a name to your company starting with the letter “A” was the ticket to the top of the search engine commonly known as the Yellow Pages. That was so 1990’s! Co-hosts Tom Nixon, Armando Ojeda and Marc Trail are joined by Eric Seropyan, Founder and Owner of “This is My South Bay”, a digital marketing agency specializing in SEO and SEM. Listen to learn how this valuable technology can position your company for maximized exposure and protect your virtual real estate in this competitive online world.
Discussion points:
From Jewelry to SEO / SEM
Difference between SEO / SEM
One, the other, or both?
Is SEO / SEM a “Go It Alone” proposition?
First steps
Cautionary tales and potential pitfalls
Question of the Day: Best SEO tools and plugins
References and Resources:
Visit This Is My South Bay
Email Eric
Connect with Eric on LinkedIn
Interested in becoming a mentor? Start here!
Visit our Facebook page, and follow us on LinkedIn
Connect with Armando, Tom and Marc on LinkedIn
Theme music:
Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US -
Episode 21.19 – Marketing in a Digital World, with Dee Lockett
Is it LinkedIn, Facebook or Instagram? We could “Ask the Google,” but there is a better option! Tom, Amrando and Marc meet up with Dee Lockett, Founder of The Marketing Department Unlimited and HER Web Design Agency to dig into the digital marketing world and show our SCORE clients and friends how it can be applied toward their business success.
Discussion points:
Word on the street - the business owners “Marketing Pain Points.”
Don’t let this digital world confuse you
It shouldn’t cost a fortune
Dealing with negative results
Options, options options
Question of the day
References and Resources:
Check out Dee's Bio
The Marketing Dept. Unlimited Website
HER Web Design Agency
Dee on LinkedIn
Dee on Instagram
Dee on Facebook
Interested in becoming a mentor? Start here!
Visit our Facebook page, and follow us on LinkedIn
Connect with Armando, Tom and Marc on LinkedIn
Theme music:
Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US -
Episode 21.18: The Year in Review, 12 Months Later
Every show needs the anniversary episode right?
Episode 21.18 marks the one-year anniversary of the podcast hosted by volunteers with the Southeast Michigan Chapter of SCORE. To celebrate, the co-hosts, Armando, Marc and Tom, each picked their top-3 favorite a-ha moments, lessons learned, or most inspiring stories and guests from their first year "on the air"...from small business owners, to aspiring start-ups...and from veteran volunteer mentors to those just joining our cause for the first time in 2020.
It's been a rather tumultuous year, but one that has also produced so many positive outcomes for our can-do business community.
Listen in to hear a round robin discussion of select episodes as chosen by our co-hosts!
References and Resources:
Interested in becoming a mentor or volunteering to help? Start here!
Visit our Facebook page, and follow us on LinkedIn
Connect with Armando, Tom and Marc on LinkedIn
Theme music: Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US -
Episode 21.17: Making Lemonade out of Lemons, with Bea Wolnerman of Beas Squeeze
Is the juice worth the squeeze? Co-hosts Tom Nixon and Marc Trail are joined by Beatrice Wolnerman of Bea’s Squeeze and Bea’s Detroit to discuss a unique marketing “gimmick” that turned into a growing beverage brand, shared workspace and merchandising company. Listen to learn her lessons, hear about the importance of mentorship, and incorporate some of Bea’s innovative thinking into your strategic planning and vision.
Discussion points:
Why it took until adulthood to open a lemonade stand
What makes Bea’s lemonade stand so special
Serendipity of one business opportunity leading to another
Implementing new business concepts in a rapidly changing environment
Why entrepreneurs need to make lemonade out of lemons, regardless of industry
Question of the Day: How, why and when to incorporate e-commerce into your business strategy
References and Resources:
Visit Bea's Squeeze Website
Bea's Squeeze on Facebook
Bea's Squeeze on LinkedIn
Bea's Squeeze on Instagram
Visit Bea's Detroit Website
Bea's Detroit on Facebook
Bea's Detroit on LinkedIn
Bea's Detroit on Instagram
Take at look at ORRI Corp
Interested in becoming a mentor? Start here!
Visit our Facebook page, and follow us on LinkedIn
Connect with Armando, Tom and Marc on LinkedIn
Theme music:
Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US -
Episode 21.16 – Family Business Dynamics, with Angela Doa of Orri Corporation
“All in the Family Business!” Co-hosts Tom Nixon and Marc Trail are joined by Master SCORE Mentor David Broder and Angela Doa - COO of ORRI Corporation to discuss the issues surrounding the generational transition of a thriving family business and how SCORE mentorship can support this process.
Discussion points:
From reluctance to a passionate career opportunity
A successful company needs a mentor?
Advice from a mentor that has been there, done that
The value of a mentoring relationship thru the eyes of the “mentee”
Question of the day
References and Resources:
Take at look at ORRI Corp
Connect with Angela Doa on LinkedIn
Connect with David Broner on LinkedIn
Interested in becoming a mentor? Start here!
Visit our Facebook page, and follow us on LinkedIn
Connect with Armando, Tom and Marc on LinkedIn
Theme music:
Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US -
Episode 21:15: Business Sustainability, with Jeffrey Hollender of the American Sustainable Business Council
Is the “New Normal” really new? Co-hosts Tom Nixon and Marc Trail are joined by Jeffrey Hollender and Certified Volunteer Mentor Richard Gibbs to discuss business sustainability concepts that are impacting businesses globally—both small and large, private and public.
Discussion points:
Jeffrey’s career path and areas of focus
Business realities as to sustainability
Business sustainability has been around for a while
Impact on the small business owner
Benefits of sustainability on the small business owner
Question of the day: Why do mentors mentor?
References and Resources:
American Sustainable Business Council
Get In Touch with Jeffrey Hollender
Connect with Richard Gibbs on LinkedIn
Interested in becoming a mentor? Start here!
Visit our Facebook page, and follow us on LinkedIn
Connect with Armando, Tom and Marc on LinkedIn
Theme music:
Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
Music promoted by https://www.free-stock-music.com
Creative Commons Attribution-ShareAlike 3.0 Unported
https://creativecommons.org/licenses/by-sa/3.0/deed.en_US