That Will Nevr Work Podcast Maurice D. Chism, Sr.

The podcast features Nancy Marks, who shares her inspiring journey from a 35-year corporate career to becoming a passionate fused glass artist and founder of Glass Arts Collective, a local art studio. Initially skeptical about her artistic talents, Nancy’s experience in a fused glass class with her mom ignited a love for creating with glass, leading her to embrace the imperfections in her work and discover a market niche for unique handmade gifts. Her transition into the art world allowed her to explore creativity outside her corporate background, making thank-you gifts for customers that were highly appreciated for their personal touch.Nancy discusses the importance of self-care, taking time to relax and recharge amidst a busy schedule, and the positive effects it has on productivity and mental well-being. She emphasizes continuous appreciation and feedback for employees, avoiding surprises during annual reviews. Transitioning into a new industry, Nancy highlights adapting skills from her corporate experience to manage her business effectively, despite initial challenges like opening just before the COVID-19 pandemic. She focuses on self-improvement, learning new techniques, and marketing strategies to ensure the success of Glass Arts Collective.

https://www.glassartscollective.com/

Today with Christian Brown, we discuss with the co-founder and chief marketing officer of Glewee, an influencer marketing platform designed to connect brands with influencers in a unique way. The name “Glewee,” inspired by the concept of adhesion, signifies the platform’s goal to create strong connections between brands and influencers, ranging from those with 10,000 to 10,000,000 followers. The platform stands out by allowing brands to own the content created by influencers, offering a cost-effective alternative to traditional advertising methods and ad agencies. With over 11,000 active influencers and 5,000 businesses across various industries, Glewee emphasizes the effectiveness of influencer marketing in producing authentic and engaging content that enhances product descriptions through emotion-filled experiences.

We also discuss the importance of social media in business growth, highlighting the role of platforms like Facebook, Instagram, Twitter, TikTok, and YouTube in reaching wider audiences. It touches on the need for licensing agreements for using influencer-generated content across different channels. The platform empowers creators by enabling them to set their rates, challenging the misconception that influencer collaborations are always expensive. This approach makes influencer marketing accessible to a broader range of brands and businesses, including those collaborating with fitness influencers like Peak Protein to integrate brands into lifestyle content authentically.

https://glewee.com/

In the podcast, expert LinkedIn profile writer and strategy coach Naomi-Rose Everly shares valuable insights from her book “Grassroots to Green Shoots,” which focuses on the transition from traditional employment to self-employment, highlighting the importance of learning from mistakes and building a strong foundation for business resilience. She draws parallels between nurturing businesses and gardening, emphasizing the need for a robust foundation. The conversation also delves into the significance of optimizing one’s LinkedIn profile as a vital tool for making a strong first impression in the professional realm. Naomi stresses the importance of presenting oneself authentically, showcasing values, passion, and the ability to solve meaningful problems to stand out in the industry.

The discussion covers practical tips for engaging potential clients on LinkedIn by focusing on relevant problems, utilizing engaging headlines, and maintaining authenticity in communication to avoid formal business jargon. It highlights the need for personal touches in marketing materials and the benefits of pre-selling through meaningful conversations on platforms like LinkedIn to attract interested clients efficiently. Additionally, Naomi offers LinkedIn profile review and strategy sessions, along with coaching packages designed to enhance individuals’ audience building, personality, lifestyle, and impact through effective profile writing.

Listeners are invited to book a session with Naomi and are offered a digital copy of her book. The podcast concludes with an invitation to future episodes, underscoring the value of authenticity, strategic communication, and the thoughtful cultivation of professional relationships for entrepreneurs and job seekers alike.

https://theprofile.company/

Today on the podcast features a discussion with John Foster, an accomplished author, executive, angel investor, and educator in economics for kids, emphasizing the critical role of economics in understanding personal finance, business operations, and entrepreneurship. John advocates for simplifying complex economic concepts to make them accessible to children and adults, underscoring economics as a foundational knowledge for making informed financial decisions and understanding the commercial world. The conversation delves into various aspects of economics and business, such as debt management, opportunity costs, and the importance of negotiation skills in both professional and personal contexts. Highlighting cultural differences in negotiation practices, the discussion also covers strategies for effective negotiation, including understanding one’s worth and having alternative options. Additionally, the importance of resilience, learning from failure, and preparation in achieving success is discussed. The podcast concludes by mentioning free educational resources available at middle schoolmba.com, aimed at enhancing students’ understanding of communication and economics, alongside a metaphorical reflection on decision-making and personal growth.

https://www.middleschoolmba.com/

Jeremy Shapiro emphasizes the crucial transition entrepreneurs must make from working in their business, where they focus on technical tasks, to working on their business, where they concentrate on strategic growth through marketing, sales, system implementation, and team building. It outlines the journey from being an employee or solopreneur to becoming a true business owner, as inspired by Robert Kiyosaki’s cash flow quadrant, highlighting the necessity of shifting focus from day-to-day operations to creating a self-sustaining business that operates effectively even in the owner’s absence. This involves embracing the mindset change required to take on the responsibilities of a business owner, including dealing with sales, ensuring profitability, and adapting business models for consistent cash flow.

Jeremy shares personal anecdotes and stories, like taking time off for family or dealing with unforeseen accidents, to underscore the importance of having reliable systems and a capable team in place. It stresses the need for implementing technology and systems, calculating an effective hourly rate, and hiring employees who align with the company’s core values and mission to grow the business while maintaining personal freedom.

https://bayareamastermind.com/

In this podcast episode, John Chan, with a background in web design and digital marketing shares his journey from dropping out of university to co-founding a growth agency that assists ecommerce brands. The discussion delves into the importance of building a strong team, managing conflicts effectively, and the nuances of working with a spouse as a business partner. Emphasizing the need for a shift from a “me versus you” to an “us” mentality, the conversation highlights the significance of communication, empathy, and active listening in both personal and professional relationships. The entrepreneur also discusses adapting to client preferences, the importance of understanding customer feedback for effective marketing strategies, and the value of recognizing and learning from mistakes. Additionally, the podcast touches on the necessity of adaptability, the benefit of sharing personal experiences to help others navigate entrepreneurial challenges, and the importance of making informed decisions. The episode concludes with an invitation for continued engagement with the podcast, underscoring a shared entrepreneurial journey and the willingness to connect and learn from one another.