15 episodes
The Content Collective Amber Figlow
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- Business
Join Amber Figlow, Content Strategist each week on The Content Collective podcast, where she shares insider knowledge, tips, and stories from her decade of experience in the marketing industry. Amber specializes in developing efficient systems for creating, organizing, repurposing and batching content.
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What I learned after publishing 100 videos on YouTube
Hey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner.
Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, YouTube Shorts. If you're new to making videos or if you've been at it for a while, there's something here for you. I'll share easy tips on keeping things steady and making your videos better without all the fancy stuff. So, grab your headphones, and let’s dive into this adventure together!
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
YouTube - https://www.youtube.com/@amberfiglow
TikTok - https://www.tiktok.com/@amber.figlow
LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/
Threads - https://www.threads.net/@amberfiglow -
Step-by-Step Guide: Creating a content marketing strategy for your business
In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.
Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a distinct brand voice and visual identity.
MENTIONED IN THE EPISODE...
FREE Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner
CONNECT WITH AMBER... Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
YouTube - https://www.youtube.com/@amberfiglow
TikTok - https://www.tiktok.com/@amber.figlow
LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/
Threads - https://www.threads.net/@amberfiglow -
I only need 48 content ideas for the entire year...
In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.
Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that this strategy offers, allowing her to adapt to rapidly changing social media trends while avoiding burnout.
Although it may not be suitable for every business, infopreneurs, course creators, and digital businesses can benefit from this approach.
MENTIONED IN THE EPISODE...
The Content System Waitlist - https://www.amberfiglow.com/thecontentsystem
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
YouTube - https://www.youtube.com/@amberfiglow
TikTok - https://www.tiktok.com/@amber.figlow
LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/
Threads - https://www.threads.net/@amberfiglow -
3 Ways to Repurpose Your Content and Enhance Your Content Creation Strategy
In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber emphasizes the efficiency and effectiveness of repurposing content to create a variety of posts from one original piece. She encourages viewers to incorporate these strategies into their content creation workflows and offers a content repurposing guide for more help.
MENTIONED IN THE EPISODE...
The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
YouTube - https://www.youtube.com/@amberfiglow
TikTok - https://www.tiktok.com/@amber.figlow
LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/
Threads - https://www.threads.net/@amberfiglow -
5 Posts to Create Content Strategically on Instagram
In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy.
Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's content consumption habits.
She provides insights on how each post type can help achieve specific marketing goals and offers practical tips for optimizing content performance.
MENTIONED IN THE EPISODE...
The Content Planner - https://www.amberfiglow.com/thecontentplanner
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
YouTube - https://www.youtube.com/@amberfiglow
TikTok - https://www.tiktok.com/@amber.figlow
LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/
Threads - https://www.threads.net/@amberfiglow
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How Much Content To Post as a Small Business Owner
In this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting frequency to individual business needs. Amber challenges the misconception of one-size-fits-all posting advice and stresses the value of consistency over quantity. She provides examples of how different businesses should approach their content creation based on their specific goals and capacities. Ultimately, she encourages viewers to determine their social media goals first and then reverse engineer their content strategy.
CONNECT WITH AMBER...
Website: www.amberfiglow.com
Instagram - https://www.instagram.com/amberfiglow
YouTube - https://www.youtube.com/@amberfiglow
TikTok - https://www.tiktok.com/@amber.figlow
LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/
Threads - https://www.threads.net/@amberfiglow
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