10 min
The Pandora's Box of the Brick and Mortar Talks
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- Marketing
This episode will try to conceive the Brick and Mortar that nowadays, more than ever, is the right moment to shift, pivot the business into the digital space and become click-and-mortar or even a pure-play-online retailer. The following arguments based on relevant research, reports and frameworks such as Information Intensity Matrix (Porter et al., 1985), UX Pyramid (Lemon et al., 2016), SOSTAC framework, The COVID-19 retail fashion report by McKinsey (2021), The New Normal Strategy by Deloitte (2021).
This episode will try to conceive the Brick and Mortar that nowadays, more than ever, is the right moment to shift, pivot the business into the digital space and become click-and-mortar or even a pure-play-online retailer. The following arguments based on relevant research, reports and frameworks such as Information Intensity Matrix (Porter et al., 1985), UX Pyramid (Lemon et al., 2016), SOSTAC framework, The COVID-19 retail fashion report by McKinsey (2021), The New Normal Strategy by Deloitte (2021).
10 min