Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:
How to know in a snapshot if your brand is cohesive or not.
Why being good at sales doesn’t mean good at branding
How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
The importance of your Jewelry screaming “YOU”!
Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
The essential skill for any jewelry maker or designer - and how to develop it
 
Here are the resources mentioned in the show:
How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
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Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. 
Tune in to discover:
Why it’s not enough to know basic facts about your ideal customers - and what else you need to know
How to sell to men looking to buy jewelry for their wives
The right “vibe” your Instagram needs to attract your dream customers
What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away
How to take photos that match your brand without needing expensive equipment or expertise.
How to get your Instagram to show up in Google Search
How to increase engagement and simultaneously boost your posts in the algorithm
What’s more important to your social media strategy than how many times you post a week
How to generate ideas for reels that align with your customers’ needs and your business’s brand
The goldmine of content that you are probably sitting on without even realizing it!
Which types of the up to 5 hashtags you should use for each post
What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming
xo Tracy


Here are the resources mentioned in the show:
www.flourishthriveacademy.com/timelessbrand


Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
 

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:
How I got invited to speak right when I was looking to get in front of more people
The story of a hummingbird - and how it predicted success in my business.
The relationship sickness and disease have with a person’s goals.
How letting my friend pay for dinner transformed my mindset.
Why I no longer play-down compliments.
I'll share actionable insights on:
Alignment and Manifestation
Receiving and taking action
Betting on oneself: the power of personal growth and education
Let’s get started!
While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program.
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
 
Select “Ratings and Reviews” and “Write a Review”
 
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
 
Follow @Flourish_Thrive on Instagram
 
Follow @TracyMatthewsNY  Instagram
 
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
 
Follow @Flourish_Thrive Tik Tok
 
Follow @TracyMatthewsNY on Tik Tok
 

Sabrina Nussbaumer is a woman with a hell of a backstory. 
 
In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.
 
In this inspiring episode, you’ll hear about…
 
…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…
 
…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…
 
…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…
 
Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.
 
Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.
 
Here are the resources mentioned in the show:
 
SNJD Boutique
 
The Halstead Grant
 
Follow Sabrina on Instagram!
 
Train Your Customers to Buy From You Online
 
Laying the Foundation
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
 
Select “Ratings and Reviews” and “Write a Review”
 
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
 
Follow @Flourish_Thrive on Instagram
 
Follow @TracyMatthewsNY  Instagram
 
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
 
Follow @Flourish_Thrive Tik Tok
 
Follow @TracyMatthewsNY on Tik Tok
 

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago. 
 
Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.
 
In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it. 
 
So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about:
…The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)...
…The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business…
…Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a maker struggling to bring your vision to life…
…And how I went from being a broke designer to having my work stocked in over 350 stores around the world (with celebrities like Halle Berry and Charlize Theron loving on my work).
 
If you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you.
 
And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own. 
 
Listen to episode #474 of Thrive by Design to get your all-access pass to It’s My Birthday! A Dramatic Reading of the First Chapter of My Book.
 
The greatest birthday gift you could give me today is to go and listen to this episode. 
 
My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story. 
 
xo, Tracy



Here are the resources mentioned in the show:
The E-Myth Revisited by Michael Gerber
Buy My Book: The Desired Brand Effect
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
 

When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.
 
She knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level.
 
After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later). 
 
Lindsey had been a fan of Thrive by Design since the podcast launched back in 2015, and when she and her husband decided he would go back to school, she came looking for support in playing full-out to build her online sales.  
 
. 
She enrolled in Laying the Foundation, and I am so excited to share her story with you today. Lindsey is a bad-ass implementer and has some amazing insights to share about how her business has grown to the point that she’s been able to support her husband while he’s back studying full-time. 
 
In this episode, you’ll hear:
 
The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material…
 
The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)...
 
The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more…
 
We also talk about why the structure of Laying the Foundation was so effective for her, changing the narrative of your inner voice, and how her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work). 
 
Listen to episode #473 of Thrive by Design to get your all-access pass to She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk.
 
Don’t miss this beautiful conversation with Lindsey the Ladysmith. 
 
Here are the resources mentioned in the show:
Follow Lindsey the Ladysmith on Instagram!
Gem City College
Laying the Foundation
Thrive by Design Podcast
Marie Forleo
The Humane Society
Atlanta Texas Area Spay & Neuter Project
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok