Two Geeks and A Marketing Podcast Roger Edwards and Pascal Fintoni

The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
00:03:20 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
00:15:27 Content Spotlights  
ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702 
PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com 
https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef 
 
00:32:40 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:40:22 Marketing Tech and Apps 
ROGER: It’s all about in-depth research: 
R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175 
Consensus App: https://consensus.app/ 
PASCAL: It’s all about honing your AI briefing skills 
AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants. 
Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series. 

00:50:53 Film Marketing  
Flight of the Phoenix (2004) 
Directed by: John Moore (Behind Enemy Lines 2001) 
Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns 
Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie. 
 Music by: Marco Beltrami 
Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape. 
Tagline: If They Stand Together, They Stand a...

The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   

00:03:23 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:20:55 Content Spotlights  
ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/ 
PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk 

00:41:51 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:47:34 Marketing Tech and Apps 
ROGER: It’s all about video production and AI 
Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/ 
Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing 
PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries 

00:58:15 Film Marketing  
The DESCENT (2005) 
Directed by: Neil Marshall 
Written by: Neil Marshall 
Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters. 
A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators. 
We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.  

About Two Geeks and A Marketing Podcast    
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...

The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117 
 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
00:03:05 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
00:11:56 Content Spotlights  
ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/ 
 PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/ 
 
00:26:54 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
00:34:13 Marketing Tech and Apps 
ROGER: It’s all about summer travelling... 
Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html 
Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/ 

PASCAL: It’s all about updates from our favourite platforms: 
Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download  
Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog 
 
00:43:37 Film Marketing  
 
THE DAY AFTER TOMORROW (2004) 
Director: Roland Emmerich 
Writers: Roland Emmerich, Jeffrey Nachmanoff 
Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm 
Music by: Harald...

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
00:03:28 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 
00:18:21 Content Spotlights  
ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ 
PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks 
 
00:33:16 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 
00:41:11 Marketing Tech and Apps 
ROGER: It’s all about quitting Adobe Creative Cloud: 
Replace PhotoShop - Photopea: https://www.photopea.com/ 
Replace Audition - Audacity: https://www.audacityteam.org/ 
Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve 
PASCAL: It’s all about new and free products from Adobe:
Adobe free social media scheduler https://new.express.adobe.com/schedule  
Adobe free podcast recording and editing solution https://podcast.adobe.com/studio 
 
00:53:50 Film Marketing  
AN OFFICER AND A GENTLEMAN (1982) 
Director: Taylor Hackford 
Writer(s): Douglas Day Stewart 
Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr 
Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love. 
We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?

About Two Geeks and A Marketing Podcast    
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   
Pascal is a digital marketing veteran, he is a speaker, trainer and...

The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115
00:00:00 IntroductionHere are your hosts, Roger and Pascal.

00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies
PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U

00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.

00:36:07 Marketing Tech and AppsROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/
PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms

00:44:46 Film MarketingHIDDEN FIGURES (2016)
Director: Theodore Melfi
Writers: Theodore Melfi and Allison Schroeder
Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.
Music by: Hans Zimmer + tracks by Pharel Williams
Tagline: Meet The Women You Don’t Know, Behind the Story You Do.
We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!

About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
· In the News.
· Content Spotlight
· This Week in History
· Marketing Tech and Apps
· Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: a href="https://rogeredwards.co.uk/services/"...

The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114 
00:00:00 Introduction  
Here are your hosts, Roger and Pascal.   
 00:03:38 In the News  
A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:15:58 Content Spotlights  
ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 
PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni 
A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically. 
 
00:38:35 This Week in History  
Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

 00:48:02 Marketing Tech and Apps 
ROGER: It’s all about giving a speech. 
Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172 
Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943 
PASCAL: It’s all about creating content with more depth and authority. 
Research the current findings and observations from research papers: https://consensus.app/search/ 
Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com 
 
00:56:02 Film Marketing  
Southern Comfort (1981) 
Director: Walter Hill 
Writers: Michael Kane, Walter Hill, David Giler 
Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast 
Music by: Ry Cooder 
Tagline: It’s the land of hospitality... unless you don’t belong there. 
Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters. 

About Two Geeks and A Marketing Podcast    
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  
Every week we'll bring you the following segments.  
In the News.  Content...