41 min
What Brands Want From Audio with Robbie Giles of MasterClass and Kezia Koo of Indeed Media Roundtable
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- Marketing
“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?”
Dan Granger (CEO & Founder, Oxford Road)
The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question:
“What do brands want?”
At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of Performance & Lifecycle Marketing, MasterClass) to dive into the unique benefits and challenges of audio. We’re bringing all their insights (and the changes they’re hoping for) straight to you.
We’re talking brand safety, testing in the age of efficiency, audio’s role in your media mix, and more. Let’s dig in.
“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?”
Dan Granger (CEO & Founder, Oxford Road)
The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question:
“What do brands want?”
At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of Performance & Lifecycle Marketing, MasterClass) to dive into the unique benefits and challenges of audio. We’re bringing all their insights (and the changes they’re hoping for) straight to you.
We’re talking brand safety, testing in the age of efficiency, audio’s role in your media mix, and more. Let’s dig in.
41 min