4 min

What I Learned About The Truth From The Most Stressful Month Of My Life Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast

    • Entrepreneurship

Three Things I Learned in SaaS, Sports, Tech, & Live Events

I mentioned back in April that we had to take a hiatus until after Memorial Day "for reasons I'll share then."

Well, we were in court. In a jury trial for nearly a month. I'll be sharing a LOT about that experience after appeals. But for now:

Three things I learned about telling the truth during the most stressful month of my life:

1. You cannot hide who you are in court.

In a trial, everything is public. Much more than you might think, too. Your emails, slacks, instant messages, texts, and even your personal notes. This trial looked at everything that happened between 2010 and 2020—ten whole years.
Witness after witness got up there and tried to bend the truth. They'd be shown an email they wrote themselves and then try to explain why it "doesn't really say what it says."

Some were so absurd they'd claim entire sentences were "typos".

It would be silly if it weren't so tragic.

Tell the truth—all the time. You'll have nothing to hide when you end up on the stand, like I did for an entire day.

2. "He doesn't know what to do!"

Lying and deceiving are standard operating procedure for the vast majority of people. We sat and watched one person after another knowingly lie. They couldn't even look us in the eyes in the hallway.

But that can work to our advantage.

We only know the world we know. When they strategize, they think of what they'd do in certain situations, such as cross-examinations. What they'd say.

They read emails through their own corrupted lens. They can't fathom we'd actually get up and tell the truth.

My favorite moment of "The Miracle On Ice" is near the end of the game. The Soviet Union's coach doesn't pull his goalie. Coach Herb Brooks turns to Craig Patrick and gleefully shouts "He doesn't know what to do!"

He didn't know to pull his goalie as he'd never been in that situation.

We had a similar moment when their attorney was attacking me in cross-examination. I had to try to hide my smile. The truth was going to deliver us.

3. If you are inauthentic, people can see it. Even if you worry they can't.

We were so nervous. We knew we were telling the truth. We knew the evidence was clear. We knew who was being paid through "consulting agreements" to testify.

But we didn't know if the jury would see it.
They did. Our lawyers got to talk to them after the trial ended. 11-1 on all counts.


I wrote in April that it was Daniel's faith that got him thrown in the lion's den and only his faith could get him out.

I lost my father four days before I took the stand. He was the most honest man I've ever known. I watched people take advantage of his integrity time and time again my whole life. But he never wavered - he always did the right thing and told the truth. No matter the cost.

And when we needed it most, the truth was our most powerful weapon.

Three Things I Learned in SaaS, Sports, Tech, & Live Events

I mentioned back in April that we had to take a hiatus until after Memorial Day "for reasons I'll share then."

Well, we were in court. In a jury trial for nearly a month. I'll be sharing a LOT about that experience after appeals. But for now:

Three things I learned about telling the truth during the most stressful month of my life:

1. You cannot hide who you are in court.

In a trial, everything is public. Much more than you might think, too. Your emails, slacks, instant messages, texts, and even your personal notes. This trial looked at everything that happened between 2010 and 2020—ten whole years.
Witness after witness got up there and tried to bend the truth. They'd be shown an email they wrote themselves and then try to explain why it "doesn't really say what it says."

Some were so absurd they'd claim entire sentences were "typos".

It would be silly if it weren't so tragic.

Tell the truth—all the time. You'll have nothing to hide when you end up on the stand, like I did for an entire day.

2. "He doesn't know what to do!"

Lying and deceiving are standard operating procedure for the vast majority of people. We sat and watched one person after another knowingly lie. They couldn't even look us in the eyes in the hallway.

But that can work to our advantage.

We only know the world we know. When they strategize, they think of what they'd do in certain situations, such as cross-examinations. What they'd say.

They read emails through their own corrupted lens. They can't fathom we'd actually get up and tell the truth.

My favorite moment of "The Miracle On Ice" is near the end of the game. The Soviet Union's coach doesn't pull his goalie. Coach Herb Brooks turns to Craig Patrick and gleefully shouts "He doesn't know what to do!"

He didn't know to pull his goalie as he'd never been in that situation.

We had a similar moment when their attorney was attacking me in cross-examination. I had to try to hide my smile. The truth was going to deliver us.

3. If you are inauthentic, people can see it. Even if you worry they can't.

We were so nervous. We knew we were telling the truth. We knew the evidence was clear. We knew who was being paid through "consulting agreements" to testify.

But we didn't know if the jury would see it.
They did. Our lawyers got to talk to them after the trial ended. 11-1 on all counts.


I wrote in April that it was Daniel's faith that got him thrown in the lion's den and only his faith could get him out.

I lost my father four days before I took the stand. He was the most honest man I've ever known. I watched people take advantage of his integrity time and time again my whole life. But he never wavered - he always did the right thing and told the truth. No matter the cost.

And when we needed it most, the truth was our most powerful weapon.

4 min