240 episodes

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn More Gillian Perkins

    • Business

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

    Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher

    Ep 229: The #1 Way To Rapidly Grow Your Online Course Business Past The Million Dollar Mark with Caitlin Bacher

    Today, I have the pleasure of chatting with Caitlin Bacher, the brilliant CEO of Scale With Success. Caitlin and I dive deep into some advanced strategies for creating profitable evergreen sales funnels.
    We cover a lot of ground, starting with how to generate leads effectively, then moving into webinars and follow-up strategies that really convert. Caitlin does an amazing job of breaking down the benefits of evergreen models compared to traditional launch models, and why they might be a better fit for your business.
    One of the highlights of our conversation is Caitlin’s insights on positioning offers. She shares some of the most common mistakes entrepreneurs make and how to avoid them. Plus, we talk about how lead generation tactics should evolve as your business grows.
    Whether you're just starting out or you've been in the game for a while, there are some incredibly valuable tips in this episode that can help you boost your funnel's profitability. So, tune in, take notes, and let’s get started!

    Listen to the full episode to hear:
    Learn advanced strategies for attracting and capturing leads to feed into your sales funnel.Discover how to craft compelling webinars and follow-up sequences that convert leads into customers.Understand why evergreen sales funnels can be more profitable and sustainable compared to traditional launch models.Gain insights on how to position your offers effectively, avoid common pitfalls, and adapt lead generation tactics as your business grows.
    Learn more about Caitlin Bacher:
    Website: https://caitlinbacher.com/
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 38 min
    Ep 228: what to focus on in the FIRST WEEK of starting an online business

    Ep 228: what to focus on in the FIRST WEEK of starting an online business

    In this episode, I dive into the essential strategies for launching and scaling an online business. We’ll explore why it's crucial to have a clear understanding of your product, how pre-selling can test market waters and generate initial funds, and the importance of setting up efficient systems for smooth transactions and organized finances. I’ll also cover effective marketing tactics—like setting a launch date, daily outreach, and building a robust online presence. Plus, I'll highlight the often-overlooked legal step of registering your business with the state. Tune in for practical, actionable advice on how to streamline your efforts and boost your earnings. 

    Listen to the full episode to hear:
    Understand exactly what you are selling and pre-sell your product to gauge market interest and generate initial revenue.Establish systems for seamless transactions and organize your business finances to ensure smooth operations.Utilize strategies such as setting a launch date, engaging in daily outreach, and building a strong online presence.Register your business with the state to ensure legal compliance and protection.
    FREE Resources to Grow Your Online Business:
    100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in 
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 10 min
    Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)

    Ep 227: TWO Million-Dollar Businesses in Just TWO YEARS (w/ Brian Luebben)

    In this episode, I welcome Brian Luebben, who made a bold move from a highly successful corporate sales job to pursue real estate and establish a fully remote online business. Brian shares his inspiring journey of going from earning $20,000 a month in a corporate role to creating a thriving real estate portfolio and a seven-figure business, which enabled him to travel the world. He talks about his podcast, "The Action Academy," his community, and his best-selling book, all of which have empowered thousands to follow in his footsteps.
    During our conversation, Brian highlights his 'taking action' philosophy, detailing how he transitioned from corporate America to entrepreneurship. He emphasizes the importance of setting clear, intentional goals and explains how he effectively launched and scaled his businesses. Brian also discusses the value of offering a high ROI to clients and the benefits of networking and building communities.
    Tune in to discover Brian's strategies for turning passions into profits and achieving financial freedom.
    Listen to the full episode to hear:
    Brian's journey from a $20,000-a-month corporate sales job to creating a thriving real estate portfolio and a seven-figure business.Insights into Brian's 'taking action' philosophy and how it helped him transition from corporate America to entrepreneurship.The importance of setting clear, intentional goals and strategies for effectively launching and scaling businesses.The value of offering a high ROI to clients and the benefits of networking and building communities.

    FREE Resources to Grow Your Online Business:
    Learn more about Brian: https://www.actionacademypod.com/The 100K Method: https://www.gillianperkins.com/the-100k-method/
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 46 min
    Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!)

    Ep 226: How to Grow on YouTube in Just 5 Hours/Week (or Even Less!)

    In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing work with personal life. We mention additional resources like my free workshop on gaining 1000 subscribers and a detailed funnel breakdown for turning YouTube leads into paying customers.
    Listen to the full episode to hear:

    Efficient strategies for growing a YouTube channel with just a few hours of work each week.Debunking misconceptions about YouTube being too time-consuming and competitive.Personal insights on leveraging the YouTube algorithm, creating engaging content, and balancing work with personal life.How YOU can gain your first 1,000 subscribers in just 3 monthsFREE Resources to Grow Your Online Business:
    3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registration100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-trainingWork with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 53 min
    Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman)

    Ep 225: YouTube: What It Really Takes to Succeed (with Nicole Baker Holleman)

    In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.
    I'll also share actionable advice on starting your own YouTube channel, including pre-launch planning, equipment recommendations, and ways to leverage YouTube's various monetization options beyond ads. Learn why intentional content creation and fostering audience engagement are crucial components of building a thriving channel.
    Listen to the full episode to hear:
    Strategies for overcoming perfectionism in content creation.Insights into strategically growing a YouTube channel by understanding the algorithm.Practical advice on starting a YouTube channel, including pre-launch planning and equipment recommendations.Exploration of alternative monetization options on YouTube beyond traditional ads.
    FREE Resources to Grow Your Online Business:
    3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/live-workshop-registration
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 50 min
    Ep 224: The Double Your Sales Sequence

    Ep 224: The Double Your Sales Sequence

    What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the importance of diagnosing the problem to the power of testimonials and the urgency of a last chance email, each step is designed to build trust, provide value, and ultimately, propel sales. Additionally, I offer a free PDF with the actual email content for further guidance and promote a free strategy call for personalized business growth support. My goal with this episode is to equip entrepreneurs with the tools to work less and earn more, by streamlining their sales process through an effective automated email funnel.

    Listen to the full episode to hear:
    Learn how a four-hour project could double your monthly business income.Explore the "Double your Sales Email Sequence" and its seven engaging emails.Understand key elements like problem diagnosis, testimonials, and urgency in boosting sales.Access free resources and personalized support to streamline your sales process.FREE Resources to Grow Your Online Business:
    Double Your Sales Sequence: https://docs.google.com/document/d/1iV-NmAwq31P2S6qRuGNUT--iDPmhQv2127PLlH9yICg/edit#heading=h.su0m48wfxurcGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 17 min

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