Episode 5 - NoSQL Document Database and a real-life case example Tech Talk with Rea and Ashwin

On episode 5, we do a brief recap of episodes 1 to 4 and solidify the learnings by discussing the NoSQL Document Database and its application in a real-life marketing scenario.

Have you ever gotten targeted with images of a product on social media only minutes after you mentioned the product to a friend or browsed it on your phone? Listen more to find out how this works!

Relevant timestamps-
0'-1.20'- Recap of 1-4 episodes
For the rest of the episode, we discuss a real-life scenario of a consumer being shown images of products on social media that he/she may have browsed only minutes ago. We understand how a NoSQL Document database enables this 'smart marketing'.

We chat about ETL (Export, Transfer and Load) Constraints, Formatting Constraints and other constraints that make SQL databases less favorable than NoSQL Databases for the above mentioned application.

Reference Video to understand NoSQL Document Database- https://www.youtube.com/watch?v=nigPkP6QeTk