Higher Voltage Volt
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- Education
Podcast by Electric Kite
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In a Word-of-Mouth Business, No One Shares Average - Allen Adamson
Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.
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No One Asks What Students Actually Want - Catherine Friday
Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.
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It’s Time to Treat Social Media as an Adult - Jenny Li Fowler
Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.
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Change and the Future of Higher Ed Marketing - Bennie F. Johnson
In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.
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Be Visible, Be Engaged, but Be Circumspect - Dr. Brit Kirwan
Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.
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What's Your Institution's McDonald's Order? - Marcus Collins
Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students.