![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
57 min
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Rory Sutherland Stars and Bacteria
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- Technology
In this conversation we discuss:
- The concept of psychological innovation versus technological innovation
- What are psychological moonshots
- The struggle between the hard sciences, social sciences and business
- Engineers vs marketers - who deserves more credit
- How our evolutionary behaviour drives consumer decision making
- The trouble with metrics and optimisation
In this conversation we discuss:
- The concept of psychological innovation versus technological innovation
- What are psychological moonshots
- The struggle between the hard sciences, social sciences and business
- Engineers vs marketers - who deserves more credit
- How our evolutionary behaviour drives consumer decision making
- The trouble with metrics and optimisation
57 min