Dear Art Producer

Heather Elder

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VISUAL ARTS

Dear Art Producer connects the photography and video community with art producers in the advertising community. This podcast introduces you to different art producers, share the stories of their diverse career paths, explore what it means to stay relevant and examine industry topics such as marketing, estimating, directing, websites and more.

6 SEPT

Elisa Morse, Executive Producer and Piece Mill Founder

In this episode of Dear Art Producer, Heather Elder welcomes Elisa Morse, founder and executive producer of the commercial production company, Piece Mill. Elisa shares her journey from aspiring copywriter and theater major to becoming an on-staff producer at Snapchat and eventually founding her own forward-thinking production company in 2018. They discuss the impact of social media on commercial production, the evolution of industry standards, the importance of authenticity and collaboration, and the challenges and opportunities that come with flexibility in modern production. Elisa also shares insights about maintaining meaningful relationships, promoting a positive and inclusive company culture, and the significance of female leadership. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Connect with Elisa and Piece Mill https://piecemill.co/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

46 min
31 MAY

Mary Ann Guglietta, VP, Executive Producer, Creative Production

In this episode of Dear Art Producer, Heather Elder welcomes Mary Ann Guglietta, VP Executive Producer at IPG Health. Mary Ann shares insights from her unique career journey, starting from behind the camera to a thriving career in art buying and production, specializing in still art forms such as photography, illustration, and CGI. Throughout the conversation, Mary Ann discusses the nuances of managing creative projects, the importance of effective communication and relationships, and the current trends in art production, including the impact of AI and the integration of CGI and photography. Heather and Mary Ann also dive into the process of bidding and awarding projects, emphasizing the significance of creative treatments, and offer advice to young artists navigating this field. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mary Ann on LinkedIn: https://www.linkedin.com/in/mary-ann-guglietta-621b40b8 More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

47 min
26 APR

Cassie Bull, Freelance Producer

In this episode of Dear Art Producer, host Heather Elder converses with Cassie Bull, a VP Executive Freelance Producer, exploring her impressive journey within the production industry. They delve into Bull's beginnings in PR, her transition to an ad agency, and her evolution into a respected producer known for her creative and adaptable approach across photography, animation, original music, sound, and broadcast video production. The conversation illuminates the importance of adaptability, the art of maintaining work-life balance amidst busy schedules, and the nuances of the creative process in freelancing. Also discussed is client relationships, the critical role of treatments in pitching, and trends in pharma advertising. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Cassie on LinkedIn: https://www.linkedin.com/in/cassie-bull-b0658a33/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

49 min
15 APR

Alexis Coulter, Head of Production

In this episode of Dear Art Producer, host Heather Elder sits down with Alexis Coulter, the dynamic Head of Production at adam&eveDDB West. Alexis shares her fascinating journey from a self-proclaimed 'theater kid' passionate about storytelling, through her early career beginnings in TV and PBS, to her eventual emergence as a leading figure in advertising, where she honed her skills across several renowned agencies before making impactful contributions at sweetgreen. The conversation also explores the challenges and triumphs of the advertising world, the nuances of creative collaboration, the importance of establishing authentic connections on creative calls, and the perpetual quest for talent. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Alexis on LinkedIn: https://www.linkedin.com/in/alexisstembercoulter More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

52 min
5 APR

Ilana Galang, Senior Integrated Art Producer

In this episode of Dear Art Producer, host Heather Elder speaks with Ilana Galang, a Senior Integrated Art Producer at Dentsu Creative, about her extensive career in advertising, transcending from account management to becoming a full-time integrated producer. Ilana shares her diverse experience working with a range of clients and projects and they delve into the dynamics of creative calls and bidding processes, the vital role of positive mindset in production, and how marketing to art producers has evolved. Both Heather and Ilana discuss the effects of societal trends on advertising, speculating on the future of the industry amidst technological advancements. Filled with practical insights and personal experiences, this episode is a comprehensive look into the challenges and successes encountered in the world of art production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Ilana on LinkedIn: https://www.linkedin.com/in/ilanagfried/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

49 min
27 MAR

Madi Nauta, Art Producer

In this episode of Dear Art Producer, host Heather Elder warmly welcomes Madi Nauta, an Art Producer at Anomaly in Los Angeles. The conversation kicks off with Madi sharing her journey from being an advertising major at Oregon to an established art producer, detailing her experiences at Media Arts Lab and her recent move to Anomaly. The two explore the nuances of art production, discussing the unpredictable yet rewarding path, Madi’s transition to Anomaly, and the intricacies of working on stills versus motion projects. They also touch upon the importance of communication with photographers, reps, and how digital platforms affect their professional interactions. Insights into the selection process for photographers, the role of treatments in the industry, and the personal aspects of making critical professional decisions are also thoughtfully explored. It's an enlightening conversation that offers a glimpse into the world of art production, underscored by a shared passion for creativity, collaboration, and the ever-evolving landscape of advertising and photography. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Madi on LinkedIn: https://www.linkedin.com/in/madi-nauta-999b61119/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

54 min
9 FEB

Chris Wurst, Executive Producer

In this enlightening conversation, Executive Producer Chris Wurst shares his insightful journey from working on movies, reality shows, and music videos to becoming an integral part of the advertising industry at Leo Burnett. Chris talks about his initial interest in production, exposure to reality TV, transition into the music video world, and finally his role as executive producer at Leo Burnett. Chris also emphasizes the value of collaboration, authenticity, personality, and respecting time and effort in the ever-evolving creative industry. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Chris on LinkedIn: https://www.linkedin.com/in/christopherwurst/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

51 min
13/11/2023

Pete Anderson and Robyn Swierk of Freshworks

In this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside scoop on the enthralling world of creative production. In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Robyn on LinkedIn: https://www.linkedin.com/in/robynswierk/ Find Pete on LinkedIn: https://www.linkedin.com/in/pete-anderson-a689106/ More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook

40 min

See All (100)

Creator

Heather Elder
Years Active

2019 - 2024
Episodes

100
Rating

Clean
Show Website

Dear Art Producer

Dear Art Producer

Elisa Morse, Executive Producer and Piece Mill Founder

Mary Ann Guglietta, VP, Executive Producer, Creative Production

Cassie Bull, Freelance Producer

Alexis Coulter, Head of Production

Ilana Galang, Senior Integrated Art Producer

Madi Nauta, Art Producer

Chris Wurst, Executive Producer

Pete Anderson and Robyn Swierk of Freshworks

About

Information

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Dear Art Producer

Episodes

Elisa Morse, Executive Producer and Piece Mill Founder

Mary Ann Guglietta, VP, Executive Producer, Creative Production

Cassie Bull, Freelance Producer

Alexis Coulter, Head of Production

Ilana Galang, Senior Integrated Art Producer

Madi Nauta, Art Producer

Chris Wurst, Executive Producer

Pete Anderson and Robyn Swierk of Freshworks

About

Information

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