357 episodes

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.


With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.

If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

The Marketing Millennials Daniel Murray

    • Business
    • 5.0 • 1 Rating

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.


With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.

If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials

And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

    The Greatest Movie You’ll NEVER See

    The Greatest Movie You’ll NEVER See

    If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres. 
    That’s right. DEAD. 
    Is the movie trying to kill you in some sick real-life “Saw” game? 
    Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you after 10 days). You won’t see the coveted movie because its premiere date isn’t until 2115. Yep— 100 years from when it was first filmed.
    Why? But also…. WHY?
    Who’s behind this iconic campaign and more importantly, WHAT DOES IT ALL MEAN??? 
    Aidan Brannigan’s giving you the inside scoop on what’s either a marketing stroke of absolute madness or complete genius. TBD 100 years from now. 
     
    Wistia is every marketer’s best-kept secret when it comes to video. 
    Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
    Try Wistia for free at https://www.wistia.com/millennials.
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 11 min
    247 - How AI is Going to Change the Creative Process, with Russ Perry, CEO of Design Pickle

    247 - How AI is Going to Change the Creative Process, with Russ Perry, CEO of Design Pickle

    Did a bot write this or did a human? And does it really matter if you can’t tell the difference?
    Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design.
    We break down the importance of understanding various digital advertising platforms before debunking the common fears that so many creatives in the industry have about AI taking over content.
    Learn why AI is more friend than foe, and how it can help enhance the creative process and empower designers to create impactful and effective designs. Plus, find out how Russ got into marketing and design and his insights on the future of the industry. How does he think internal leaders can be better at directing information to their designers?
    Don't miss this fascinating conversation on the intersection of AI and creativity.
     
    Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 
    After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.
    Less repetition, more growth. Visit https://www.wix.com/studio for more information.
     
    00:00:02 - Russ Perry Talks Marketing and Design
    00:03:45 - AI's Impact on Creatives and Designers
    00:10:52 - Importance of Understanding Digital Advertising
    00:16:30 - Enhancing Creativity with AI Integration
    00:21:58 - Human Designers Remain Essential in Evolving Industry
    00:28:59 - Designing for Your Client's Client
    00:35:38 - Let the Market Decide Your Audience
    00:38:08 - Listen to Content Creators for Marketing Success
     
    Follow Russ: 
    LInkedIn: https://www.linkedin.com/in/russperry/

    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     



     
     
     
     

    • 41 min
    246 - Why is Influencer Marketing a Scam? with LondonLaz

    246 - Why is Influencer Marketing a Scam? with LondonLaz

    9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section? 
    Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity?
    Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy. 
    London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience. 
    Don’t miss out on this conversation with one of social media’s biggest personalities.

    Wistia is every marketer’s best kept secret when it comes to video. 
    Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.
    Try Wistia for free at https://www.wistia.com/millennials

    00:00:37 - Navigating Between Influencer and Traditional Marketing
    00:05:36 - Influencer Marketing: Scam or Success?
    00:12:00 - Revolutionizing Influencer Marketing Strategies
    00:15:28 - Brands Seek High-Quality Influencer Content
    00:22:34 - Understanding Influencer Marketing Beyond Affiliates
    00:26:29 - Doubling Down on High-Quality Content
    00:30:38 - Focus on Audience and Product
    00:37:27 - Maximize Your Influence: Social Media Strategy
    00:39:02 - Marketing Hill

    Follow London: 
    TikTok: https://www.tiktok.com/@londonlaz?lang=en
    Instagram: https://www.instagram.com/londonlaz/
    LinkedIn: https://www.linkedin.com/in/londonlazerson/

    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 44 min
    245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs

    245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs

    Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore. 
    Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing. 
    How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? And how has the retail game evolved to keep pace in the digital age? 
    Join the conversation and learn from Lisa's expertise in creating a thriving brand that resonates with today's consumers.
     
    00:00:01 - Reimagining Ear Piercing with Studs
    00:02:12 - Drive Business with Organic Marketing
    00:05:29 - Choosing Store Locations for Maximum Impact
    00:12:02 - Why People Choose Studs for Piercings
    00:15:58 - Creating Content to Understand Ear Piercing
    00:21:23 - Balancing E-commerce and Retail Strategies
    00:30:08 - The Power of Strategic PR
    00:31:35 - Shift in Consumer Reading Habits
    00:34:43 - Find Daniel on LinkedIn Easily
     
    Learn More About Studs: 
    Website: https://studs.com
     
    Follow Lisa:
    LinkedIn: https://www.linkedin.com/in/lisa-bubbers-54852721/
     
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 35 min
    The Most Interesting Campaign in the World?

    The Most Interesting Campaign in the World?

    Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle. 
    Who is he?
    Why, the most interesting man in the world, of course. 
    But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques. 
    What’s the one layered phrase they used to generate a remarkable degree of authority? And what marketing principles can you use to take your own campaign to the next level?
    We don’t always talk about Dos Equis, but when we do, you’ll definitely want to listen.
      
    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan
     
    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
     
    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials
     
    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com
     

    • 10 min
    How to Hype Up Your Internal Marketing Efforts (Solo Edition)

    How to Hype Up Your Internal Marketing Efforts (Solo Edition)

    Marketing isn’t just for customers. 
    Find out the best ways to hype up your company from within. 
    In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organization, take new marketing initiatives to the next level, and communicate in a consistent way that will further your brand’s mission. 
    Plus, don’t forget to share your ideas for the podcast with me on LinkedIn! Have questions that you want answered? Or perhaps you have an idea of the types of guests you’d like to see more of? Drop me a DM!
    Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit https://artlist.io/enterprise. 

    00:00:01 - Hype Up Internal Marketing Efforts
    00:01:30 - How Marketing Leaders Sell Ideas
    00:09:36 - Engage with Podcast Hosts Directly

    Follow Aidan:
    LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
    Twitter: https://twitter.com/BranniganAidan
    TikTok: https://www.tiktok.com/@aidan_brannigan

    Follow Daniel:
    YouTube: https://www.youtube.com/@themarketingmillennials/featured
    Twitter: https://www.twitter.com/Dmurr68
    LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

    Sign up for The Marketing Millennials newsletter: 
    www.workweek.com/brand/the-marketing-millennials

    Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
    www.workweek.com

    • 12 min

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