13 episodes

Podcast featuring conversations with professionals making an impact at the crossroads of branding, content creation, storytelling, and market research. Hosted by Engagious CEO David Paull.

Audible Insights Insights Association

    • Business

Podcast featuring conversations with professionals making an impact at the crossroads of branding, content creation, storytelling, and market research. Hosted by Engagious CEO David Paull.

    Susan Fader – Fader & Associates (Best of CRC) | Ep. 27

    Susan Fader – Fader & Associates (Best of CRC) | Ep. 27

    Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.

    • 10 min
    Chris Clegg – Portland Marketing Analytics (Live from CES) | Ep. 26

    Chris Clegg – Portland Marketing Analytics (Live from CES) | Ep. 26

    We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research Summit, what new innovations got our attention, and the value of The Research Summit and CES for those of us in the market research field.

    • 31 min
    Phil Ahad – Toluna (Live from CES) | Ep. 25

    Phil Ahad – Toluna (Live from CES) | Ep. 25

    We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we corralled Phil Ahad, Chief Digital Officer at Toluna for a short chat about his experiences at CES and what he and his team at Toluna are focused on at the show.

    • 6 min
    Steve Koenig – Consumer Technology Assoc (Live from CES) | Ep. 24

    Steve Koenig – Consumer Technology Assoc (Live from CES) | Ep. 24

    We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Steve Koenig, vice president of research at the Consumer Technology Association. Steve covers some of the highlights from this year’s CES including some of the hottest tech in the areas of intelligence, connected technologies, flying cars and more.

    • 4 min
    Bessam Mustafa – Toronto Blue Jays (Best of CRC) | Ep. 23

    Bessam Mustafa – Toronto Blue Jays (Best of CRC) | Ep. 23

    Recorded live from the Insights Association Corporate Researchers Conference, we spoke with Bessam Mustafa, Director of Fan Insights for the Toronto Blue Jays. Over the past two seasons, Bessam has taken charge of building out the consumer insights function for the Blue Jays with a focus on understanding what makes fans tick as customers, and what are the things that can be done to bring fans both inside and outside the ballpark.

    • 13 min
    Menaka Gopinath – Ipsos (Best of CRC) | Ep. 22

    Menaka Gopinath – Ipsos (Best of CRC) | Ep. 22

    Recorded live from the Insights Association Corporate Researchers Conference, we chatted with Menaka Gopinath, President of Ipsos’ Social Media Exchange (SMX) practice. I was excited to talk with Menaka about the work her team is doing to leverage social communities and intelligence to affect business growth.

    • 8 min

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