26 episodes

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

Bite Size Insights Kantar Australia

    • Business

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

    Advertising and creative development during COVID-19 and beyond

    Advertising and creative development during COVID-19 and beyond

    This piece reflects the current position as of Friday 20 March 2020 - the day of recording. In this almost unprecedented situation, it is hard to give definitive advice; the following is based on experience from past crises, emerging evidence and third-party sources.

    It’s been proven that an increase in marketing spend during a recession can gain a long-term advantage for a brand. But COVID-19 has changed the business landscape almost overnight and prompted talk of recession – many brands are now constrained by budgets and circumstances and can’t use this strategy. Kantar’s Global Head of Creative Development Daren Poole talks to Brian Walker-Catchpole about whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue business as usual.



    // Find out more

    • 16 min
    COVID-19 learnings from Italy

    COVID-19 learnings from Italy

    In unprecedented times when physical human connection is being tested, we have turned to our network to share insights and learnings. Kantar Italy CEO Federico Capeci talks to Kantar Australia CCO Jonathan Sinton showcase both the Italian and Aussie spirit with a virtual coffee and discuss how Italian businesses and brands are navigating COVID-19 in a state of lockdown and what other countries can learn. Federico reveals why understanding new human behaviours is critical to understanding consumers and what is helping brands survive in this new environment.



    // Discover more coronavirus insights

    • 20 min
    How to create well-branded ads for TV

    How to create well-branded ads for TV

    Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam Walters and Kris Katalbas reveal the strong relationship between an ad’s powerful branding results and the ability to drive short-term sales – and the three core principles to make this happen.



    // Find out more

    • 10 min
    Transforming workplace culture through measuring equality, diversity and inclusion

    Transforming workplace culture through measuring equality, diversity and inclusion

    80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel empowered to escalate the matter. And almost half of employees (46%) believe ‘who you know’ rather than ‘what you know’ drives career progression. If you’re serious about inclusion, diversity and equality, then you have to get serious about measuring it. Global Director of Kantar’s The Inclusion Index Mandy Rico talks to Amy ‘Fritz’ Fridlund revealing key insights that businesses can take today to better action equality, diversity and inclusion and be champions for change.



    // Find out more about the Inclusion Index



    // Learn more in our webinar

    • 12 min
    How brands can get sustainability right in the decade of purpose

    How brands can get sustainability right in the decade of purpose

    The role of brands is changing. Consumers now demand their brands deliver a positive impact in their lives and the world they live in. Brands recognised for high commitment to purpose have grown brand value twice the average with +212% brand growth. As we embark on a decade with a ‘new normal’ where environmental crises have changed everything from the way we think to the way we act, Kantar’s Anne Rayner and Amy Fridlund discuss the role of brands in sustainability – one of the issues you’ve told us your most passionate about.



    // Find out more

    • 10 min
    Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams

    Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams

    Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for.

    • 10 min

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