8 episodes
BiteSize Marketing Reka Veszeli
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- Business
Hi, I’m Reka Veszeli, and this is BiteSize Marketing. A show designed to teach you the basics of marketing in short and easy to consume episodes.
Each episode is about 3 minutes long, which is just enough to get familiar with the most important phrases and tools you might need in your marketing journey.
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[ep 0] Introduction – What is BiteSize Marketing?
BiteSize Marketing is a 7-episode video and podcast series by Reka Veszeli. A show designed to teach you some of the basics of marketing in short and easy to consume episodes. Let me introduce myself and the show to you.
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[ep 1] What’s the difference between Inbound and Outbound Marketing?
In this episode, we’re going to learn the difference between inbound and outbound marketing, what are they typical methods and why most modern companies focus on inbound strategies.
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[ep 2] What is a marketing lead?
The definition of a marketing lead is one of the most important terminology marketing and sales should agree on. To put it simply, in marketing, a lead is a contact with someone interested in your product or service. Of course, there is more worth to know about it…
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[ep 3] What is a Sales Funnel and how can you optimise it?
The sales funnel is a marketing concept that represents the journey of a potential customer. Learn how to use it to sell better.
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[ep 4] What is lead nurturing?
Before you try to sell anything to a lead, you have to work on developing and strengthening your relationship with them in every stage of the sales funnel.
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[ep 5] What is a buyer persona and how to create one?
Buyer personas are semi-fictional, generalised representations of your ideal customers. Well-created buyer personas can help you reach your goals by focusing your energies on creating value to the right people.