50 episodes
Bootstrapped Web Bootstrapped Web
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- Business
Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.
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Prompt Engineering
Launch week. AI demos. Prompt engineering. Help docs. Product marketing. New feature prep. B2B vs. B2C strategies. Coastal living. Mainstream AI.
Connect with Brian:
Brian's Product Consultancy: Instrumental Products
Brian's SaaS, Clarityflow
Brian on Twitter: @casjam
Brian on Threads: @brian.casel
Connect with Jordan:
Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal -
Build in public
Troubleshooting back pain. "Early access" vs. "Sign up". Build (or brag) in public. Bootstrapping via consulting. Starter app templates. The AI voice space. No-BS marketing. Working outside.
Connect with Jordan:
Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal
Connect with Brian:
Brian's consultancy: Instrumental Products
Brian's SaaS, Clarityflow
Brian on Twitter: @casjam
Brian on Threads: @brian.casel -
Launch and learn
Shady domain brokers. Cooling off on product ideas. Pricing questions. High vs. low volume funnels. Launch and learn. Conflicting realities. Deadlifts. Summer travel.
Connect with Brian:
Brian's Product Consultancy: Instrumental Products
Brian's SaaS, Clarityflow
Brian on Twitter: @casjam
Brian on Threads: @brian.casel
Connect with Jordan:
Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal -
AI Products
GPT-4o. Sleepless nights. Product idea excitement. Self-serve funnels. Keeping calm before the storm. Selling to small business. Knicks in 6?
The David Park Tweet that Jordan referenced.
Connect with Jordan:
Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal
Connect with Brian:
Brian's consultancy: Instrumental Products
Brian's SaaS, Clarityflow
Brian on Twitter: @casjam
Brian on Threads: @brian.casel -
Product Hunting
No, we're not talking about Product Hunt (the website) today. This one's about:Hunting for new product ideas. Categories in AI. Finding a partner. Divesting in audience. Hobbies. Attention diets. Mothers day.
Connect with Brian:
Brian's Product Consultancy: Instrumental Products
Brian's SaaS, Clarityflow
Brian on Twitter: @casjam
Brian on Threads: @brian.casel
Connect with Jordan:
Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal -
Startup Names
Choosing a name. YouTube experiments. SEO. Reaching a foreign industry. Branding exercise. The New York Knicks.
Connect with Jordan:
Jordan's company, Rally
Jordan on Twitter: @jordangal
Jordan on Threads: @jordangal
Connect with Brian:
Brian's consultancy: Instrumental Products
Brian's YouTube channel: @briancasel
Brian's SaaS, Clarityflow
Brian on Twitter: @casjam
Brian on Threads: @brian.casel