38 min

Building a brand against the odds Centre for Entrepreneurial Learning - Entrepreneurs & Experts Podcast Series

    • Business

Lord Karan Bilimoria of Chelsea, founder and Chairman of Cobra Beer, talks about the roller coaster ride of developing a new brand in a competitive market. This presentation is part of the Centre for Entrepreneurial Learning's Enterprise Tuesday series.

  • 2015

Lord Karan Bilimoria of Chelsea, founder and Chairman of Cobra Beer, talks about the roller coaster ride of developing a new brand in a competitive market. This presentation is part of the Centre for Entrepreneurial Learning's Enterprise Tuesday series.

38 min

  • 2015

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