16 episodes

Leading design minds share their perspective on why, how and what design drives forward.

Designdrives Sebastian Gier

    • Business

Leading design minds share their perspective on why, how and what design drives forward.

    #16 | Kathleen Brandenburg | Driving strategy through design

    #16 | Kathleen Brandenburg | Driving strategy through design

    An episode right at the core of Designdrives: exploring the value and impact of design - in this case the impact on business and strategy. In episode 16, I talk with Kathleen Brandenburg, Co-founder and Chief Design Strategy Officer at IA Collaborative - a global design and innovation agency in Chicago and Los Angeles. She is also part of the Innovation Council at Northwestern University, Board Member at Chicago’s IIT Institute of Design, Board of Trustees Member at IIT, and also recently co-taught Design for Social Innovation as a visiting professor at Harvard University. In her role as both a business owner and educator, Kathleen leads integrated teams that drive business and human impact through design. This is a series of podcasts where IDSA shares insights from the best International Design Conference speakers and design voices in Chicago. Kathleen has a unique background in both business and design, and this is something we dive into: the rise of the importance of design in business. We also talk about how to convince business stakeholders about the impact of design, how to be a master of collaboration (learning from the culture of IA Collaborative) and how designing for behavior change is a new gateway and huge responsibility for designers to drive impact - and can even save lives. This podcast is packed full of learnings and insights on why, how and what design drives forward.

    About IA Collaborative:

    IA Collaborative is a global design and innovation consultancy. We believe the companies and organizations that will succeed in tomorrow’s hypercompetitive landscape are those that understand how to fully integrate design into business thinking and operations. We work with business leaders to rethink the role of design in every corner of their organization – and how to leverage design as a competitive advantage, from corporate growth strategy, to offering investment, to driving performance at scale. From redefining customer experience at Airbnb, to transforming brand loyalty for Audi, to designing new platforms and identifying new business models for Nike - IA Collaborative prioritizes, prototypes, and launches what’s next for leading brands. Learn about IA Collaborative’s 7 Elements of Design: https://iacollaborative.com/perspective/7-elements-of-design-innovation/

    Learn more about IA Collaborative: https://iacollaborative.com

    About IDSA:

    “For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.”

    Learn more at https://www.idsa.org

    #15 | Brett Lovelady | Driving design entrepreneurship

    #15 | Brett Lovelady | Driving design entrepreneurship

    In the newest episode, I got the honour to sit together with Brett Lovelady, Founder & CEO of ASTRO Studios in San Francisco. Brett shares his perspectives on the intersection of design and business, learning from his experience founding startups like ASTRO Gaming, Minus-8 Watch and serving as a VP to frog and Lunar. We dive into:

    - his experience of driving design entrepreneurship, founding many startups including Astro Gaming which was acquired to Skullcandy and most recently Logitech

    - how and why design is driving new initiatives and start-up ventures, by being in the catalysing and initiating role to drive a common vision for all stakeholders

    - how to learn by every project and business venture initiative as a design team to drive impact

    how design practise and community developed in Silicon Valley, looking back at the 25 years of ASTRO Studios

    - the future of design and the growing responsibility we share to drive the right behaviours, habits and outcomes on the intersection of technology and humanity - and why designers have to be the “human advocate” in the process

    - the important link between design and branding - and how this helps to set design solutions in context

    We sat together at the recent IDC, International Design Conference in Chicago. The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

    About IDSA:

    For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

    Learn more at https://www.idsa.org

    #14 | Chris Lovin | Driving digital/physical product experiences

    #14 | Chris Lovin | Driving digital/physical product experiences

    In the newest episode, I enjoyed talking with Chris Lovin, Experience Design Lead at athenahealth and teacher at Austin Center of Design. Before that, he worked on the intersection of Interaction & Industrial Design at frog, Honeywell, Mixer Design Group and others creating hybrid experiences in physical and digital domains.

    We dive into why smart home products and connected experiences demand hybrid-thinking that bridges physical and digital and how it elevates the process, output and outcome. Further we lean why and how designers can drive positive impact for people in the health-care space and how how the strategic layer can connect various design disciplines in the process
In addition we talk how to balance iteration loops between physical and digital design and how 3D printing and other innovations may create an "agile industrial design" in the future. Chris also shares how to transition between design disciplines: in his case from Industrial Design to Interaction Design.


    About IDSA:

    For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society.

    Learn more at https://www.idsa.org

    #13 | Dan Grossmann | Driving innovation across industries

    #13 | Dan Grossmann | Driving innovation across industries

    In episode 13, I talk with Dan Grossmann, Design Director at Smart Design in New York. Dan and I sat together at the recent IDC Conference in Chicago and chat about his learnings around why, how and what design drives forward.

    Dan shares from his experience and impressive body of work: before his role at Smart Design, he was Director of Industrial Design at Bark but also worked at Peloton, Martha Stewart Living, Prime Studios, 4sight Inc., Project H Design and many other places. His experiences ranging from various industries and perspectives: from startup to Consultancy to in-house experiences. One recent experience he shares is the design process of New York's iconic public trash bins - which were designed for both citizen and the people cleaning it.

    We dive into how to communicate the value of design to other stakeholders, when is the right time to make a move in your career as a creative, what designers can influence in today's world and even speak about how to prototype designs and work iteratively when designing for animals - specifically dogs. Further, we also learn why it's important to diversify your experience, collect mentors and the importance of learning from different work and project environments. On top of that Dan highlights while it’s not just important to try out different industries but also learn the whole process: from idea to prototype and even how the product is sold and communicated. In Dan experiences, designers can have a tremendous impact when being involved in product pitches and shaping the companies product portfolio - not just the execution of it.

    #12 | Michael DiTullo | Driving impact at Nike, Jordan, Frog, Sound United and more

    #12 | Michael DiTullo | Driving impact at Nike, Jordan, Frog, Sound United and more

    In episode 12, I talk with Michael DiTullo, one day after he received his Personal Recognition Award by IDSA during IDC 2019 in Chicago.

    “Michael DiTullo has designed for mega-companies like Google, Nike, and Honda as well as innovative start-ups. He has been the Design Director at Converse, Creative Director at frog, and Chief Design Officer at Sound United.

    Michael is known for his impressive body of work, yet as one of his nominators writes, “his ability to give back is underrated.” He is gracious in giving his time to students and non-profits; served on several design boards and committees, including this year’s IDEA jury; and has contributed to Core77 for nearly two decades.

    Michael is praised for his honesty and willingness to promote a healthy dialogue about big issues in ID. His latest initiative #RealDesignersShip(link is external) is just one example of his ongoing commitment to building a supportive and trusting design community.” - IDSA

    With Michael, I talk about the what he learned designing and prototyping with Michael Jordan working at Nike, risk and opportunities for the future of design and industrial design, why kids should be taught in schools about design and how to report as a VP of Design directly to the board and talk to business.

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    The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com

    #11 | Chris Livaudais | Driving the future of IDSA

    #11 | Chris Livaudais | Driving the future of IDSA

    In this episode, I talk with Chris Livaudais, Executive Director at IDSA (Industrial Designers Society of America). We sat together at the recent IDC (International Design Conference) hosted by IDSA in Chicago USA.

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