47 episodes

Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.

Each week, Jérôme talks with an expert in their field, be it marketing, listings, product or anything else that can help you and your brand succeed in selling online.

eCommerce Made Simple with Jérôme de Guign‪é‬ e-Comas

    • Business

Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.

Each week, Jérôme talks with an expert in their field, be it marketing, listings, product or anything else that can help you and your brand succeed in selling online.

    Amazon Advertising: Long-Term Growth Strategies for Global Success

    Amazon Advertising: Long-Term Growth Strategies for Global Success

    In this session, e-Comas and m19 delve into sustainable long-term strategies for expanding brand recognition and optimising your advertising efforts on Amazon.

    Key points we cover:

    Data-Driven Decision Making: Discover the significance of leveraging data analytics and continuous market research to formulate effective advertising strategies on Amazon.Expand Brand Recognition: Explore strategies such as competitor analysis to enhance brand visibility and recognition on Amazon.

    Success Story Showcase: Hear about a real-life success story that highlights the effectiveness of long-term growth strategies.

    Listen today for valuable insights and actionable strategies that can benefit your business's long-term growth on Amazon!

    • 58 min
    Series 2 Episode 4 - Insights for Q2 and beyond!

    Series 2 Episode 4 - Insights for Q2 and beyond!

    In this episode, we’re joined by George Eteen-Bliss from award-winning British kid's potty training brand Kiddi (My Carry Potty). We delve into key learnings from busy periods in the Amazon calendar, covering strategies that worked well (and not so well!), what we’ve learnt from the complexities of these busy times, and how to capitalise on the opportunities for long-term business gains.



    Plus, learn about the brand’s journey to one of the top brands in its category, including tips that helped them get there and achieve great results in 2023 and plans for 2024 and beyond.

    #AmazonAds #AmazonBusiness

    • 51 min
    Series 2 Episode 3 - unBoxed releases and updates from unBoxed on Tour London - with Jeff Cohen, Tech Evangelist at Amazon Ads

    Series 2 Episode 3 - unBoxed releases and updates from unBoxed on Tour London - with Jeff Cohen, Tech Evangelist at Amazon Ads

    Amazon Advertising has announced many new game-changing features and services during Amazon unBoxed in New York and unBoxed On Tour in London. Join e-Comas CEO Jérôme de Guigné as he talks to Jeff Cohen, Amazon Ads’ Tech Evangelist, about all these new releases and what they mean for brands.

    Link to Jeff’s tour of Amazon Live - https://www.linkedin.com/posts/jeffreycohen_amazon-live-studio-tour-new-york-city-activity-7127781169277845506-cypj

    #amazon #amazonlive #amazonadvertising #ecommerce #tech #unboxed

    • 51 min
    Series 2 - Episode 2 - Use Technology to Simply PIM Related Tasks

    Series 2 - Episode 2 - Use Technology to Simply PIM Related Tasks

    Keeping your product data accurate and consistent across all your sales platforms is key to increasing team productivity, expanding your markets and improving customer loyalty. 

    Join us for our ‘secrets of brands’ webinar as Lorena Gonzalez from Mattel talks about how the multinational toy manufacturer leverages technology to simplify its PIM-related tasks. We’ll look into the types of tasks that can be optimised and real scenarios where PIM software solves specific challenges. Plus, best PIM practices you can implement within your business.

    more at e-comas.com

    • 47 min
    Series 2 - Episode 1 - Leverage Content for Brand Awareness

    Series 2 - Episode 1 - Leverage Content for Brand Awareness

    For our opening episode of season 2, we dive deep into the Secrets Of Brands!



    Pierre-Loic Petit from Michelin shares some ways the leading tyres brand uses content to build brand awareness.



    Join us to learn more about the importance of content, effective content types, and tips on how to use it to increase your brand visibility.



    We’ll also cover effective content management and strategies to help get your brand recognised.

    • 57 min
    Episode 42 - Understanding EPR & VAT

    Episode 42 - Understanding EPR & VAT

    Alexandra Robson and Melanie Shabangu from AVASK gives us an update on the latest legislation affecting Amazon businesses. 

    We cover some of the key policies and VAT rules for Amazon Sellers to keep your brand compliant, including the latest on Extended Producer Responsibility (EPR) and One-Stop Shop (OSS) in Europe and Customs.

    Plus, available pilot programs offered by AVASK to Amazon Selling Partners and how you can benefit from these.

    #AmazonBusiness #Finance

    • 57 min

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