Finding Business Happy with Jennelle McGrath Jennelle McGrath

This week our guest is Micki Vandeloo, the President of Lakeview Consulting. She is a grant writer extraordinaire who has been in the business for over 10 years, and so far has helped manufacturers find and get grants of $150 million in total. 
Micki is here to spill some secrets to help companies get funding for their business, including their marketing and sales initiatives. We talk about why entrepreneurs should consider getting funding through grants, what types and sizes of grants and other funding are available, how the application process looks like, where to find grants for your business and much more. 

What is Covered: 
-The importance of project design in order to get funding
-Why entrepreneurs often struggle with creating a strategic plan for their business
-How a grant research and application process looks like on a state and federal level
-The typical size of a state grant vs. federal grant 
-Why it’s sometimes challenging to find information about available grants
-The biggest benefits of grants and how they can be used
-Which grants support marketing and sales 
-The difference between local incentives, tax credits and grants
-Which businesses are usually ineligible for grants and what other options are available to them 
-Why businesses should consider applying for grants and where to start from 

Links and Resources: 
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy 
-Connect with Micki Vandeloo and find grants database at https://www.lakeviewconsulting.net/ 
-State Trade Expansion Program (STEP) https://www.sba.gov/funding-programs/grants/state-trade-expansion-program-step 
-Learn more about The Gold Key Service https://www.trade.gov/gold-key-service 
-Trade Adjustment Assistance Center https://tradeadjustment.org/ 
-Learn more about SBA Loans https://www.sba.gov/funding-programs/loans 
-Learn more about USDA Loans https://eligibility.sc.egov.usda.gov/eligibility/welcomeAction.do  
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/

This week, we're talking with Hamish Knox, the owner of Sandler Training in Calgary. Hamish is a renowned sales trainer, author of two books, host of the Full Funnel Freedom Podcast, as well as the first Canadian recipient of the David H. Sandler Award.
In this episode we talk about sales training for sustainable scalability. Hamish shares with us his incredible journey through multiple industries to becoming a Sandler Trainer, the key things for building a consistent and scalable sales funnel, how to lead and manage change in a company, what business happy means for him, and much more.   

What is Covered: 
-What the main purpose of sales training is
-Why a consistent, repeatable, and scalable sales funnel is crucial for sustainable growth
-The three main outcomes that Sandler clients are looking for
-The importance of ongoing learning, training and collaboration with leaders for sales success
-How to successfully implement and manage change in an organization
-The need for flexibility and customization of CRM systems to individual team members
-Adoption mentality, setting clear boundaries and building team self-sufficiency
-Why understanding personal goals of your sales people is even more powerful than a compensation plan
-Key skills of a salesperson and of a leader
-Why a company culture informs company values and not the other way around

Resources: 
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  
-Learn more about Sandler in Calgary https://www.hamish.sandler.com/ 
-Listen to The Full Funnel Freedom Podcast https://www.fullfunnelfreedom.com/ 
-Check out Hamish’s books https://www.amazon.com/stores/Hamish-Knox/author/B00P8OCWJA 
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/ 

Fernando Angulo is the Senior Market Research Manager at Semrush and an absolute rock star in the SEO space and go-to-market strategy. Semrush is a tool for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. 
Today, Fernando is sharing his insights and knowledge of what he’s learned over these 13 years of working with Semrush. We are discussing the importance and power of content strategy, audience analysis and data analysis, the impact of AI on SEO and content generation, as well as the mindset and culture of entrepreneurship and what business happy means for our guest. 

What is Covered: 
-The basics of creating a content strategy and buyer persona  
-The power of data analysis and insights into web traffic sources 
-Why being a brand is a superpower both for leaders and competitors in any market
-SWOT vs. PEST analysis
-The nuances of SEO strategies for different countries and cultures
-Content strategies for top, middle and bottom of the funnel
-The impact of AI on SEO and success stories of leveraging AI tools
-Most common SEO mistakes 
-Why you should regularly update and repurpose your content
-Why strong company culture is crucial in the growth stage 
-Frustration KPI and knowing you customer journey 

Resources:
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy
-Learn more about Semrush https://www.semrush.com/
-Connect with Fernando Angulo https://www.linkedin.com/in/fernandoangulo/  
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/ 

Our guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we’re discussing in this episode. 
We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can make in that direction.  

What is Covered: 
-What call tracking is and how it works 
-What information and benefits businesses can have from call tracking
-How AI can help with determining the sentiment of a sales call
-CallRail and HubSpot integration
-Overcoming problems with inaccurate attribution  
-How to navigate omni-channel customer journeys
-Common use cases for call tracking 
-How AI really changes the landscape of business
-Team retention and AI automation 

Resources: 
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  
-Learn more about CallRail https://www.callrail.com/ 
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/

This week, our guest is Dan Fantasia of Treeline, a sales recruiting organization that specializes specifically and solely in the career advancement of sales professionals. Treeline has been in business for 23 years and they helped change the lives of over 3,500 sales professionals.
Dan shares some of his insights into the trends in the market right now, stemming from his decades-long experience in the sales recruitment business. We discuss the most common mistake that companies make when hiring a salesperson, and the importance of leadership, direction, culture fit and patience in the hiring process. We also talk about the role of AI in sales, and how to celebrate the small wins and hard work of sales professionals. 

What is Covered: 
-Why so many organizations fail with hiring salespeople
-How to make sure you have the perfect match to your company culture
-Advice for leaders looking to hire sales professionals 
-The importance of setting plans, goals and quota for new salespeople
-What is a reasonable time when a company can see results from a new sales person
-The role and shortcomings of AI in the sales process
-The impact of Stevie Award on Dan’s business
-The importance of company culture for a successful sales process
-What business happy means for Dan 

Resources: 
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy  
-Learn more about Treeline https://www.treelineinc.com/ 
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/ 

Welcome back to the Finding Business Happy Podcast! Today, we are talking with a mix of wonderful salespeople from UNH Sales as well as HubSpot, about what makes happy sales blueprint and how to teach, learn, and develop sales skills.  
Our guests are James McIlroy, Director at UNH Sales Center and Senior Lecturer in Marketing at Peter T. Paul College of Business and Economics; Audrey Buckenmaier, Economics Student at University of New Hampshire, Peter T. Paul College of Business and Economics, and Patrick Casey, Account Executive at HubSpot and UNH Alumni. 
We talk about the sales program at UNH Sales, and the training and experiences that students acquire in this program. We discuss all the components of a happy sales practice, as well as the importance of finding balance and happiness in both personal and professional life. 

What is Covered: 
-Overview of the UNH Sales program and the opportunities it offers to students
-Why experiential learning is key at UNH and how students practice and improve their sales skills
-The impact of role play competitions on students’ skills and career opportunities
-The importance of networking and community for building connections and career development
-How a sales competition looks like and how Patrick and Audrey experienced it first time
-How to use your personality and authenticity as key strengths in sales
-Why learning to shift perspective is a crucial skill for sales success  
-The importance of writing and developing your own sales script
-How to find business happy in sales and integrate your career with personal life  
Resources: 
-UNH Sales https://www.unhsales.com/ 
-Connect with James McIlroy https://www.linkedin.com/in/jamesmcilroy/ 
-Connect with Aubrey Buckenmaier https://www.linkedin.com/in/audreybuckenmaier/ 
-Connect with Patrick Casey https://www.linkedin.com/in/patrickrcasey/  
-Get the FREE roadmap to finding and keeping your business happy https://marketveep.com/happy 
-Learn more about MarketVeep https://marketveep.com 
-Find us on LinkedIn https://www.linkedin.com/company/market-veep/ 
-Follow us on X https://twitter.com/market_veep 
-Follow us on Instagram https://www.instagram.com/market_veep/ 
-Find us on Facebook https://www.facebook.com/marketveep/